JPR Media Group works with Kingdom of Saudi Arabia Hospitality Business Mira Foods to launch Lusin Mayfair

LONDON, UK 13th December 2022 – Top PR agency JPR Media Group works with hospitality business from the Kingdom of Saudi Arabia Mira Foods for the London launch of Armenian restaurant Lusin Mayfair.


Launched to the public on the 31st of October 2022, Lusin premiered as the first Armenian restaurant in the heart of Mayfair London. With existing Lusin restaurants in Saudi Arabia, JPR Media was tasked with driving awareness and press for their first London outpost of Lusin. 


For the first 2 months of opening, JPR Media Group managed to secure guests from Middle East royals, diplomats, billionaires, celebrities, top luxury hotel concierges, food and lifestyle influencers, food critics, and lifestyle writers from leading consumer, national and B2B titles such as Evening Standard, British GQ, Elle, Harper’s Bazaar, Esquire, Cosmopolitan, Buzzfeed, Olive Magazine, The Caterer, Hospitality and Catering News, The Drinks Business, The Mayfair Times, Tempus, Sphere, Spears, Business Traveller, The Travel Magazine, Quintessentially Noted, Luxurious Magazine, Luxuriate Life, The Londonist, London Daily News, The Handbook, Urbanologie, Innerplace, That’s Up, Chatting Food, Foodepedia, Glass Magazine, The Infatuation, Berkeley Bespoke, and many more.


JPR Media secured concierge bookings from leading London hotels such as 41 Hotel, Baglioni Hotel, Belmond Cadogan, Brown’s Hotel, Bulgari Hotel, Charlotte Street Hotel, Claridge’s Hotel, COMO Hotels and Resorts, Corinthia Hotel, CQ, Trafalgar Square, Edition Hotels, Kimpton Fitzroy London Hotel, Intercontinental Hotel Park Lane, Middle Eight, Pan Pacific London, Roseate House Hotel, Rosewood Hotel, Royal Lancaster London, Shangri-La Hotel, Standard Hotels, The Athenaeum Hotel, The Berkeley Hotel, The Jumeirah Carlton Tower Hotel, The Londoner Hotel, The Mandrake, The Marylebone Hotel, The Mayfair Townhouse, The Ned, The NoMad Hotel London, The Savoy Hotel, Vintry & Mercer Hotel, and W Hotel. 


JPR Media booked marketing representatives from some of the top luxury brands in the world such as Alexander McQueen, Amouage, Beats by Dre, Belstaff, Boodles, Coach, Coty, De Beers, Fendi, Gucci, Hugo Boss, Jaeger-LeCoultre, Jimmy Choo, Louis Vuitton, Manolo Blahnik, Mont Blanc, Nars Beauty, Saint Laurent, TAG Heuer, Tiffany & Co, Van Cleef & Arpels, and Veuve Clicquot.


Working together with a social media company, JPR Media Group booked niche food and lifestyle influencers who shared and tagged on Instagram, boosting awareness and requests for bookings.


JPR Media Group is a leading corporate PR agency which works with international companies, brands and individuals who want to secure coverage across TV, Radio, Podcasts, Newspapers, Magazines, Blogs, and niche titles. Top press secured includes exclusive features before launches (such as the exclusive piece on Lusin Mayfair in the Evening Standard newspaper and Hot Dinners, a leading magazine within the hospitality industry). 

JPR Media has secured coverage for clients in BBC London TV, BBC TV (Regionally in Various UK Areas), BBC TV Singapore, BBC Ukraine, BBC London Radio, BBC Radio (Regionally in Various UK Areas), BBC World Service, BBC News Online, CNN, Wall Street Journal, Sky TV Breakfast Show, Sky News Online, ITV Good Morning Britain, ITV Evening News, ITV News Online, London Live TV, Bloomberg, Forbes, Fortune, This is Money, Airmail (Vanity Fair), Vogue, Harper’s Bazaar, Esquire, British GQ, Elle, Glamour, Cosmopolitan, Woman & Home, WWD, Grazia, Stylist, Hello, OK, Robb Report, Wired, Business Insider, Elite Traveler, Conde Nast Traveller, Country & Townhouse, Marie Claire, Travel Magazine, Financial Times, FT HTSI, Sunday Times, The Times, The Times Magazine, Telegraph, Telegraph Luxury, Guardian, The Independent, the I paper, Indy100, Evening Standard, ES Magazine, ES Insider, Daily Mail, Mail Online, Daily Express, Metro, City AM, City Matters, Square Mile, London on the Inside, Time Out, Mashable, Buzzfeed, and many more.