Brand

Brand

THE CLOCK IS TICKING ON A NEW BRITISH WATCH BRAND WHICH HOUSES A HIDDEN SECRET


Luxury ‘collector’ watch brand Brax la Rue is bucking the trend and proving that success is possible in the wake of the Covid-19 lockdown.

The new UK based company has already caused quite a stir despite the fact that its first Tourbillon watch hasn’t been officially launched until today (1 September 2020).

The 500 stunning limited edition timepieces have been hand assembled and are individually numbered. They are housed in a 42mm diameter stainless steel case with anti-reflective sapphire crystal glass and hand winding Tourbillon movement.

What’s more, one of the watches will be worth significantly more than its sale price thanks to world famous micro-artist Graham Short who has engraved a tiny badger’s paw print on its working mechanism – viewed through the glass on the reverse of the watch.

Graham is considered to be one of the most talented living micro-artists in the world. He is well-known for engraving a portrait of the Queen onto a pinhead, which recently sold for £100,000, but admits that the Brax la Rue paw print, engraved using a using a shard of diamond glued to the tip of a needle, was his most difficult engraving yet.

The dedicated artist, dubbed ‘hands of a genius’, spent over 50 years going to physical and mental extremes to produce the highest-quality, and tiniest, hand engravings ever seen – in fact his smallest works of art cannot even be seen by the naked eye.

As well as the portrait of the Queen, his masterpieces include engravings of Jane Austen and Harry Kane on bank notes, and an engraving on the edge of a commemorative medal given to the artist by Neil Armstrong.

Brax La Rue started when watch enthusiast Peter J Fuller had a vision to make watches a little different.

Peter explains: “There are so many watch brands out there already, but through Brax la Rue I wanted to create something different, unusual and unique; something that will make people look twice. I want Brax la Rue to become a great British brand.”

The Tourbillon was patented in 1801 by Swiss watchmaker Abraham-Louis Breguet. Tourbillon is French for ‘whirlwind’ – its purpose being to negate the effects of gravity on time accuracy. It is housed in a rotating cage with the whole assembly constantly moving. So whatever position the watch is in, any timing variations are cancelled out.

The Brax la Rue limited edition Tourbillon watch will be launched on Ingiegogo, a platform which supports new start-up businesses, on 1 September 2020.

For more information, contact: Peter Fuller – founder of Brax La Rue – 07745 894481

Brax La Rue is a new Luxury ‘collector’ brand watch company with the aim to produce quality limited edition watches with something unique in every collection.

Graham Short :  Watch an interview featuring Graham Short and Peter J Fuller talking about the paw print engraving.

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Recruitment firm launches new group brand and sets sights on transformational growth


Search, the established provider of multi-discipline recruitment solutions, has embarked on a transformational growth strategy with the market launch of its new Search Recruitment Group brand.

Building on its established foundations and following a period of sustained market growth, Search CEO Richard Vickers – who joined the company from Page Group plc last year – is now leading the forward-thinking executive team into the organisation’s next phase of expansion.

The experienced and entrepreneurial board, comprising of Mark Bailey, founder and CEO of Group business Henderson Scott, and longstanding CFO Stuart Dick, are focused on delivering a trajectory of growth in every discipline of the business.  And they believe the Search Recruitment Group structure provides a platform for creating a house of specialist recruitment brands.

Utilising advances in recruitment technology, and by maximising economies of scale by harnessing knowledge from across the organisation, Search Recruitment Group will deliver specialist services aligned to key market areas.

As part of today’s announcement, the group has also revealed the integration of its existing technology divisions, Search Technology and Henderson Scott, its highly successful 2018 acquisition.

Now operating under the reputable Henderson Scott brand, the integration will create a team of 60+ talented consultants, and will offer comprehensive talent solutions, offering an improved proposition for clients and candidates across technology, cloud, cyber & IT Sales.

Two new state-of-the-art offices will also open in Liverpool and Edinburgh, broadening the Henderson Scott footprint, supporting its continued focus on high growth and emerging markets, expanding further into the UK, as well continuing its success in Europe and the US.

CEO Richard Vickers said: “Within Search Recruitment Group there are many highly talented and experienced people working across a large portfolio of industries and sectors, with best in class knowledge of their markets.

“Through Search Recruitment Group we have a platform to leverage this expertise, and deliver market-leading recruitment solutions to candidates and clients in those sectors we specialise in.

“Our aim is to maximise talent from across the group and empower our teams to really make a difference, harnessing knowledge and skillsets, helping us make a real difference as the market emerges post-Covid.”

Mark Bailey, Group board member and Henderson Scott CEO said:

“Henderson Scott leads the way in the industry and it made sense to consolidate our Search technology brand into this market leading outfit, reflecting the vision of the Search Recruitment Group board to drive growth through our technology specialists.

“Henderson Scott has many long-standing and trusted partnerships with clients, as does Search Technology, so our adoption of an integrated delivery model will provide greater choice and access to expertise, all of which will positively impact our customers and allow us to service more areas of their hiring needs.”

Coinciding with the launch of Search Recruitment Group, the business has also launched its new group website https://searchrecruitmentgroup.co.uk

 

For more information please contact Katharine McNamara at Konductor

E: ks@konductor.co.uk or T: 07966 505661

About Search Recruitment Group

Search Recruitment Group is an established provider of multi-discipline recruitment solutions, delivering specialist knowledge across niche markets. Its common purpose is to create great experiences that develop into long-lasting relationships.

For more information visit https://searchrecruitmentgroup.co.uk

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Popular German face mask brand miamasuku® is now ready to ship to the UK


As demand wanes in Central Europe, miamasuku® face masks are prepped to go to UK citizens in need of stylish, pandemic-fighting face-coverings

LONDON, UK; 15 June 2020 – With the announcement on 4 June 2020 by the UK government, that face coverings will now be mandatory on public transport beginning 15 June, it’s become clear that most people will now require a quality, reausable face mask for day to day activities. With this in mind, popular German face mask brand miamasuku® announced it is ready to ship its current collection of cotton face masks to UK customers.

miamasuku® have become a popular brand choice for people all over Europe, with stylish designs designed for a perfect fit and unmatched breathing comfort. Every miamasuku® Face Mask is made from 100 percent cotton fabrics, certified by the OEKO-TEX®-100-Standard – which is one of the world’s best-known labels for textiles tested for harmful substances.

miamasuku® Face Masks are all hand-sewn by quality clothing manufacturers in Europe and customers can choose from either elastic straps, for attachment behind ears, or non-elastic for attachment behind head and neck. Elastic straps are made to fit various facial dimensions and all masks in the range are washable and reusable.

“We at miamasuku® had already ramped up production in rapid response to the face mask requirement in Germany as early as March 2020,” says Dr. Andreas Kessell “While the UK mandatory mask requirement has come somewhat later than many other European countries, the good news is that manufacturers across Europe have already stocked up and the UK customers will have an unmatched choice of professionally produced and European-fabricated styles and materials, which may help to ease their way into this new legal requirement. we look forward to helping UK citizens into compliance with our stylish, comfortable and quality face coverings.”

Scientists have recently published strong evidence for the viability of wearing cotton face masks to slow down the spread of COVID-19. In a May 2020 publication of Science, authors concluded that masks and testing are necessary to combat asymptomatic spread in aerosols and droplets. In a New England Journal of Medicine article also dated May 2020, the authors demonstrate the positive effect of cotton masks on droplet emission during speech. Scientists from the Massachusetts Institute of Technology, Cambridge, USA in a March publication in JAMA, demonstrated the expansion of a 6 – 8m aerosol cloud from coughing without wearing a mask. Evidence like this has led WHO to now officially recommend the public use of face masks for control of COVID-19 as of early June 2020.

Now that demand is past peek in Central Europe, miamasuku® face masks are ready to go to UK citizens in need of stylish, pandemic-fighting face-coverings.

miamasuku® will be offering free shipping for orders exceeding 70 GBP – the average family shopping cart size. Place orders at https://www.miamasuku.com/

About miamasuku®
miamasuku®  stands for Solidarity & Style, 100% Quality, and Perfect fit. We take a sustainable approach. With a face mask from miamasuku®, everyone can do good and look good at the same time. Our miamasuku® product developers pay attention to the perfect fit and style. miamasuku® masks are manufactured by quality companies in Europe. miamasuku® is a registered textile brand and our products are manufactured and tested according to strict quality standards. We specify our developed patterns, sewing methods, materials, and fabrics – every miamasuku® mask feels and fits equally well. miamasuku® thinks that wearing cotton masks is more sustainable because it saves the environment and resources.

Links:
Website for UK orders: https://www.miamasuku.com/
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Covid Marketing – Maintaining & Building your Brand during Covid-19


David Blackburn, founder of www.MarketingQuotes.co.uk providing businesses with FIVE Agency quotes for FREE, talks about your brand, how you have invested in it, and how you can maintain and build your brand as we fight to survive Covid-19.

Recession, down turn, global disaster of unprecedented magnitude. Call it what you will, Covid-19 has affected every business in the UK. Some may never recover, many will return, the lucky will reassess and change. So, now is the time to look at your brand and ensure it is strong while you are deciding what the future of your business is, and how you will come out of this when the all-clear sounds.

Here are a few tips on how you can use the brand to implement change in your business.

Assess
If you are a savvy business owner, by now you will have assessed the risk to your business. Is it terminal? A casualty. Or walking wounded? Regardless of the outcome you have brand value in that business which says a lot about it and about you. When customers connect emotively – because they share the same values and beliefs as the brand – it leads to higher sales, better brand differentiation, and brand retention, encouraging loyalty. So, it your business is recoverable, that brand value is important. If you are planning to diversify, the brand values in your terminal business may be transferable. So, all the good-will and hard work that you have put into your will carry your business forward, or launce your new business if you get it right.

Define Your Brand
Review the product or service your business offers. Where in the market does it sit? Pinpoint the space in the market it occupies and research the emotive and rational needs and concerns of your customers. Your brand character should promote your business, connect with your customer base and differentiate you in the market.

Your Brand is Alive
Every brand is individual with a character made up of beliefs, values and purposes that define what that brand is and how we connect with it. It is just not just a logo. It has a personality that determines how it is seen, how the business behaves and how our customers interact with it. Like our own personal brand, how we react in certain situations, how we dress and what we say. Of course, for people it’s intuitive and it’s rare that you even consider what your own character is. But when you’re building a brand it’s vital to have that understanding. What makes your brand tick, and how do your customers view it.

Revisit your Value Proposition
Regardless of the future of your business, be positive and plan for a relaunch when the Covid-19 pandemic is under control. While your brand expertise may not change in a recession, the value proposition for the brand may need a tune-up. This is a good time to look at your most satisfied customers and understand hidden benefits of your brand that you may not have focused on. Are you an affordable luxury? Does your service help reduce the cost of a major investment? Follow the clues to see if you can uncover how best to talk about your offering in a recessionary environment.

Invest in your Customers
During this pandemic is an important time to invest in your most valuable customers, weather you are trading or not. If you have conducted a customer lifetime ‘value analysis’ you’ll know that your most profitable customers are extremely expensive to replace. Instead of losing them to a competitor after Covid-19, talk to them about the future of your business and how you look forward to working with them again. Aim to build long-term relationships with your customers. Ask – How can you repay their loyalty? Improve loyalty programs, offering education, training or new experiences or better access to your brand can all increase loyalty. Don’t dress up your offering and raise expectations that result in broken promises, create trust with honest branding – be clear who your company is and be true to the values that drive it every day.

Invest in your Staff
Invest in your best employees. If your employees fear for their jobs, you’ll lose the best ones first. Your top employees are most likely to have the best offers to jump ship. If you are forced to reduce headcount, use some of the savings for raises or retention bonuses for the survivors, who will inevitably have to take on more work. Or invest in education, cross-functional training or other valuable perks for your best employees.

Look for Opportunities
A business down turn like the Covid-19 pandemic, can be the best time to launch a new brand or venture because the competition is less intense. Consumers will still respond to value and marketers may find bargains to be had when advertising or promoting new offerings. Brands can also launch new offerings to smaller customer segments and grow these new businesses gradually with less fear of knockoffs. Big brands are encumbered by large layers of bureaucracy, preventing them from being flexible and reacting to the ever-changing needs of their customers. Those layers of decision-makers can make it hard for them to be daring with their branding. You can be innovative, bold and daring – stand for something you believe in.

Use the Lull
If business slows down for your brand, use that lull to innovate. Experiment with a new delivery method, creative packaging or different service options. Consider ‘quick fail’ iterative approaches in test markets as a way to gauge what you consumers will respond to. Try to pursue projects that you’ve wanted to do but were too busy to consider.

Identity
Develop your own distinctive identity. There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market. Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how they feel about themselves.

Acquire
Strong brands burdened with financial weaknesses like inadequate cash reserves, a bad debt structure, mismanagement or inflexible cost structures may be good acquisition targets. Your brand can acquire new technology, patents, market segments or even complementary brands in a recession that would be unavailable or unaffordable during an expansion.

Expand
If you’ve carefully evaluated the market and understand how your customers are reacting to the recession, consider expanding. Brands who grow in a recession tend to consolidate those gains afterwards.

Have Pride
Always consider your branding when communicating with customers. Don’t lose your pride or dilute your brand positioning with indiscriminate discounting. Try offering more, rather than slashing prices. Promotions are an opportunity to reinforce your brand mission.

Written by: David Blackburn, founder of Marketing Quotes, providing businesses with FIVE Agency Quotes for FREE. E: support@ Written by: David Blackburn, founder of Marketing Quotes, providing businesses with FIVE Agency Quotes for FREE. E: www.MarketingQuotes.co.uk

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The Key to Developing a Strong Brand Identity


https://www.prfire.com/
Creating a brand identity is hard work, but not impossible if you have the right knowledge

One of the major hurdles that a young company has to overcome is developing a strong brand identity. You can have the best idea in the world, but if you don’t have a brand that people connect with, then it’s impossible to see real business growth.

Whether you’re right at the beginning and struggling to pinpoint exactly what your brand is, or you’re further along and looking to strengthen your identity, these are some tips that should prove very useful.

Playing to Your Strengths

https://www.prfire.com/
Although Rolex are industry giants, Audemars Piguet compete to get their slice of the pie by playing to their strengths

The rules of creating a meaningful brand are in some ways very similar to the rules of poker; you can only play with the cards you have been dealt. If you have a strong concept and a team surrounding you that are capable of pulling it off, then your brand is in a great position – you’ve got a full house. When building a brand from scratch, you need to focus on what is unique about your company and how that solves a problem for consumers.

Take, for example, watchmaking company, Audemars Piguet. What strengths do they have that help to differentiate them from the other watchmaking brands? First of all, they set themselves apart by catering for the top end of the market; they create their watches from beautiful and high quality materials. This sense of inherent value and provenance rightly puts them in the luxury price range, immediately removing low end competitors who create watches from plastic and low-end metals, such as Swatch, or Omega.

Next, Audemars Piguet have to set themselves apart from other luxury brands. In a luxury watch market saturated with Swiss Brands, their Swiss heritage is not enough. However, they have been in business since 1881, so in this instance, age and experience are very much on their side; in this way they streak ahead of Patek Phillipe or Jaeger-LeCoultre.

Finally, they’ve got the big names to tackle, so what makes them different from internationally coveted Rolex? Well, they make by hand and in fact, scarcity plays a role in their value. Rolex create huge volumes of watches, not all of which by hand, so the sense of uniqueness and craftsmanship will encourage some buyers to spend their money with Audemars Piguet, over all other watchmakers.

Recognising and Targeting the Correct Customer

Whilst working with your unique selling point to differentiate yourself from the competition is important, it’s also vital to understand your target market.

Using a slightly ridiculous idea from the example above, if Audemars Piguet were to launch an expensive advertising campaign that targeted exclusively P.E Teachers, not only would it fail to generate any income from the market they’d identified, it would also alienate their existing customers. After all, P.E. teachers are unlikely to be able to afford the watch and even if they could, there’d be plenty of sportier watches that they would sooner spend the money on.

Although businesses don’t usually misidentify their target market this dramatically, it is not at all uncommon for the target customer profile to need a little tweaking. It’s a good idea to develop a clear ‘avatar’ customer, who would respond the most favourably to your brand. Get inside their head, map out their day to day life, how they eat, how they dress, where they work. The closer you can get to your customer, the more precisely you’ll be able to target them through both product and advertising.

Building Trust With a Narrative

Once you’ve identified your target customer, and outlined your strengths and unique selling point, you’re ready to create a strong narrative. The chances are you’re not in charge of the branding for a 200 year old watch company, so you’ll have to get a bit creative in order to create a story to your brand.

Drinks company Innocent Smoothies came from absolutely nothing and rose to a household name in a relatively short space of time; they did this by creating a strong backstory and aligning their brand with charities that matched that. Their ethos was simple, to include only natural ingredients, which they made incredibly clear on all of their packaging and advertising.

One of the charities they supported helped to provide drinking water in less economically developed countries, reinforcing the idea of a good drinks company, providing something healthy to drink. They became a brand to be trusted, through their product, their customer experience, and their charitable donations.

Although the brand have since been bought by Coca Cola, who aren’t as famous for their charitable business credentials, the drinks giant realised the good work that had been done surrounding the brand and continued to support the charities they had chosen.

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Sovran Reveals New Brand Identity with Redesigned Logo and Website


Sovran formerly SpeechVillage reveals it all new website and service positioning

London UK, February 2020 – Sovran, a leading provider of revolutionary voicebots and chatbots using rapid NLP technology, announced today the launch of its new corporate brand identity, redesigned logo, and website. These changes come at a time when the company is evolving and is ready to present its proprietary and highly advanced enterprise AI solutions to a wider market.

Context“In the last year, Sovran – formerly SpeechVilage, has successfully diversified and scaled its service offerings while broadening our reach into customer experience & employee experience for Enterprise clients,” said Clive Elleforde, CRO of Sovran. “Our new website and brand identity better reflects our innovative technology and unique market strengths and clearly demonstrates the evolution of natural language in AI Voicebots that we are leading.”

The new logo represents a voice wave style curve, picking up the initials A and I. Demonstrating the focus on leadership in Voice AI.

“We have evolved and we needed a new name to better represent the company focus and direction. Now we aim to be a truly global company and no longer limited to a “village”. Sovran is an older spelling of sovereign and is based on our focus to be an acknowledged leader in our sphere. Our technology is advancing at a rapid rate and results are proving that.

The newly redesigned website features easy-to-navigate pages and updated service information while the layout is structured to provide a seamless user experience. The site also better highlights the full impact and potential of our advanced corporate solutions VPA (voice powered assistant) offers.

Our solutions are having a huge positive impact on businesses they are running in. With one client experiencing Net Promoter scores of more than 50% from customers interacting with the voicebot and automation above 81%. Those significant time-savings add up across millions of calls in an industry where time is money.

How do Sovran applications achieve this? The omni-channel, inbound or outbound voice-bots engage customers in a totally unique process. With their unique EAR (Enhanced Audio Recognition™) technology, it makes light work of pauses, filters out background noise and even side conversations and any tuning is deployed instantly. The result is an interaction that engages, eliminates “no matches”, provides accurate speech understanding and responds in natural language.

About Sovran: Sovran is the human voice in the voicebot space. With our proprietary dialogue engine, we develop voicebots that handle millions of inbound and outbound calls. Our solutions work in complex customer service dialogues with the accuracy and speed of prototyping unmatched in the industry. Our enhanced tools deliver unprecedented performances and automations that enhance customer satisfaction across all verticals.

Visit https://www.sovranai.com/ learn more
Media Contact
Clive Elleforde CRO
Email: clive.elleforde@sovranai.com
Tel: 020 7101 4224

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Clinithink Unveils New Brand, Website and Product Suite for 2020


Clinithink, a leading manufacturer of award winning AI solutions for Healthcare and Life Science, has unveiled their much anticipated new brand, website and product suite today.

The newly redesigned logo represents the company’s first brand refresh since being founded in 2009 and, whilst it remains strikingly simple and brilliantly bold, the logo also includes new features that cleverly reflect the company’s dynamic CLiX technology.

Three orange dots pay homage to the previous logo, a flowing connection between ‘t’ and ‘h’ represent the flow of data that CLiX enables, and an orange baseline accent grounds the logo for added strength and gravitas.

The logo concept also sits neatly with Clinithink’s pledge to ‘join the dots’ within every clinical story to inform healthcare’s biggest decisions. And, beyond the logo itself, unique and vibrant imagery, clean architectural design, and a range of bespoke icons, fonts and colourways are all launched today on the company’s website and social media platforms.

“We are so excited about the launch of our new logo, branding strategy and website” said Nicola Grace, SVP Marketing for Clinithink. “We have been working hard to modernise and refresh the look and feel of our company, in line with the dynamic approach we take to the continuous innovation of our technology, and we really wanted one to speak for the other”.

With the renamed product suite too, Clinithink are more accurately reflecting their position as a forward thinking company that offers leading edge approaches to delivering deeper, faster and more accurate data insights – insights that are saving time, money and lives for their users. CLiX is the AI technology at the core of all Clinithink’s five solutions:

CLiX accelerate – AI for patient matching and identification
CLiX focus – AI for phenotyping & rare disease diagnosis
CLiX revenue – AI for healthcare claims management
CLiX unlock – AI for healthcare data analytics
CLiX vision – AI for patient data insights

Chris Tackaberry, CEO of Clinithink, explains: “This new brand launch brings to an end a year of strategic repositioning for us. With a variety of new use cases for our Clinical Natural Language Processing solution we have been able to reach new global markets, new audiences and new partners, and we are delighted that we now have a superb brand style that can really work alongside our best in class solutions. The timing for rebrand seems just perfect.”

For further information about any of the Clinithink products or services, for a closer look at the new brand, or for any other press or PR enquiries, please contact:
Marketing@clinithink.com
Clinithink, New Kings Beam House, 22 Upper Ground, London SE1 9PD, UK
Tel UK: +44 (0) 292 125 0190
Tel US: +1 978 296 5275
www.clinithink.com

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