Tipalti & Everflow Integration Solves A Disastrous Challenge in AdTech

Upgraded Integration allows Agencies and Ad Networks to streamline their cash flows by expediting their receivable payments.

Mountain View, Calif., July 2020

One of the most unexpectedly challenging aspects of running a successful AdTech business is handling cash flows. AdTech Networks and Agencies that buy advertising media have to pay for that media immediately, but their advertisers often pay Net 30 terms or even longer. A single delayed payment can spell disaster for these businesses.

It gets worse when the AdTech company is promoting through affiliate partnerships or buying media from other Ad Networks. It is common for AdTech companies to be forced to delay their partner payments as they need to use that money to cover other late payments, creating a dangerously cascading spiral for the businesses involved. As AdXchange puts it:

“The result is intermediaries carry immense debt, to bridge that gap in payment terms, and when an ad tech company goes under, publishers risk losing thousands or even millions of dollars in campaigns that served but were never paid for.” (AdXchanger, 2020)”

Everflow provides a Partner Marketing Platform for brands, Agencies, and Ad Networks to manage all of their performance channels. Initially, they integrated Tipalti to allow clients to make globally compliant payments to their performance partners.

With the newly updated integration, Everflow is now able to offer Tipalti’s NetNow product to all of their clients. NetNow allows Agencies and Ad Networks to accelerate their advertiser invoices, allowing them to remove the painful cash flow gap between billing and receivables. Using NetNow and Tipalti seamless payment processing, these businesses can focus on what matters for them: scaling quality performance for their clients.

“Late and delayed payments to publishers can create a cascade effect that can damage an ad network’s reputation and inventory, or at worst, potentially hurt media companies’ businesses,” says Chen Amit, CEO and Co-Founder at Tipalti. “NetNow tied directly to Everflow enables an optional, seamless experience for publishers to get paid sooner and reduce cash-flow shortfalls at-scale for all publishers regardless of payment size, geography, or risk profile. It’s a significant differentiation for networks to be able to offer this capability.”

This powerful integration helps cement Everflow as the go-to solution for Agencies and Ad Networks to manage their performance relationships both on the advertiser and partner sides. NetNow improves the financial health for both the client and their affiliates by enabling expedited receivables and payments. Affiliates can access NetNow’s accelerated payments, while the client’s finance team maintains their net payment terms, which provides the benefit of additional working capital preservation.

“One of the most painful parts from when I worked at an AdTech Network was having to delay payments to the partners that I directly recruited to promote our advertisers. This conversation happened too many times due to an advertiser from delaying payments due to running low on cash flow.” said Michael Cole, VP of Marketing at Everflow “I’m really excited that our partnership with Tipalti can help save our customers from this pain and help promote a healthy advertising ecosystem.”

If you are interested in learning more about the Everflow and Tipalti partnership, please contact Michael Cole or Danielle Brockmeyer

About Tipalti
Tipalti is the only payables automation solution to streamline all phases of the global payables workflow in one holistic cloud platform. Tipalti makes it painless for finance departments to manage their entire supplier payments operation. Leading companies use Tipalti to eliminate up to 80% of their supplier payments workload and accelerate financial close by 25%, helping them enhance the partner payment experience, scale their businesses efficiently with global growth, and strengthen financial and tax compliance controls. Hundreds of companies trust Tipalti to transform their supplier payment operations including Amazon, Twitch, Royal Caribbean, Roku, Zumba, Outbrain, Seeking Alpha, GoDaddy, United Language Group, and Foursquare.

About Everflow
Everflow is the smarter Partner Marketing Platform for driving performance from every partnership: Affiliate, Influencers, In-App, and Media Buying channels. Track performance without links, dive deep into any reporting data point and block fraud automatically. Unlock the true potential of partnerships.

Source link

Matters.Cloud announces integration with Google Drive

Partnership to provide a combined cloud based solution to the legal industry for practice management and document collaboration.

London, United Kingdom. June 8, 2020 – Matters.Cloud, a provider of cloud based practice management software to the legal industry, today announced a new integration with Google Drive to provide small and mid size law firms with cloud based document storage and matter management.

Matters.Cloud enables legal professionals to track time and expenses, manage clients and matters, raise invoices, develop opportunities and keep up to date with tasks all within a single cloud based platform.

The newly announced integration allows both new and existing customers of Matters.Cloud to take advantage of the benefits of Google Drive including:

● Creating new folders automatically in Google Drive for each matter or opportunity
● Enabling you to save documents from familiar applications like G Suite or access files securely via Google Drive mobile app.
● Drive integrates seamlessly with Docs, Sheets, and Slides, cloud-native apps that enable your team to collaborate effectively in real time.
● Edit and store over 100 file types, including Microsoft Office, PDFs, images, and more.

“Integration with Google Drive means you never have to worry about finding a document, everything is in Drive and you can access it from anywhere”, said Donna Flanagan, Customer Experience Manager at Matters.Cloud.

Further details regarding the integration are available at the following link:

About Matters.Cloud 

Matters.Cloud enables legal professionals to track time and expenses, manage clients and matters, raise invoices, develop opportunities and keep up to date with tasks all within a single cloud based platform.

Whether you are a single lawyer or operating as part of a larger firm, you can feel confident the system has been designed with security in mind. You can select from one of 6 data regions to comply with relevant data laws, operate in any of 15 different languages and cater for local currency and tax requirements.

Source link

Pesapal Achieves Oracle Validated Integration with Oracle Hospitality

Reserveport by Pesapal Achieves Oracle Validated Integration with Oracle Hospitality OPERA Property Management System (PMS)

Nairobi, 27th May 2020 – PESAPAL, a leading provider of hospitality payment solutions & Gold level member of Oracle PartnerNetwork (OPN), today announced it has achieved Oracle Validated Integration of Reserveport 2.6 with Oracle Hospitality OPERA 5.5.

The Reserveport integration to Oracle Hospitality OPERA ensures that availability and pricing are distributed real time to major booking online travel agents, such as, Expedia, and, each time these change in Oracle Hospitality OPERA. Reservations on a booking site are automatically updated by the Reserveport PMS – no need for calls or manual inventory management”The result is a seamless interaction between the property management system and online travel agents.

”Achieving Oracle Validated Integration gives our customers confidence that the integration between Reserveport 2.6 and Oracle Hospitality OPERA 5.5 is functionally sound and performs as tested,” said David Hicks, vice president, Worldwide ISV Cloud Business Development, Oracle. “For solutions deployed on-premises, in the cloud, or both, Oracle Validated Integration applies a rigorous technical review and test process that helps to reduce deployment risk and improves the user experience of the partner’s integrated offering.”

To achieve Oracle Validated Integration, Oracle partners are required to meet a stringent set of requirements to ensure solutions successfully and reliably meet the needs and priorities of the customers.

“This validated integration is in line with our commitment to use technology to help our hospitality customers to do more. Our team has delivered a game changing, validated and reliable interface for thousands of hotels across Africa which means they can use Oracle Hospitality OPERA 5.5 to automate their pricing and inventory distribution. Rate changes and available room inventory is updated seamlessly. Reservations are delivered to the PMS in real time, which gives our customers immediate pickup and saves in labor previously required to enter these bookings.” said Mark Mwongela, CEO, Pesapal Limited. “PesaPal’s participation in the Oracle Cloud Marketplace and recent Oracle Validated Integration further extends our commitment to the Oracle community and enables customers to easily reap the benefits of RESERVEPORT. We look forward to leveraging the power of the Oracle Cloud to help us achieve our business goals.”

About Pesapal
Pesapal provides a simple, safe, and secure way for businesses to accept payments in Africa. We partner with credit card companies, banks, and mobile networks to give consumers as many payment options as possible. Pesapal offers ecommerce and point-of-sale (POS) payment processing support.

Powered by Pesapal, Reserveport is an easy-to-use central reservations system for all types of accommodations and hotel operations. Reserveport offers a simple online solution that enables online hotel reservations, and at the same time, simplifies daily administration.

About Oracle Hospitality:
Oracle Hospitality brings 35 years of experience in providing technology solutions to food and beverage operators. We provide hardware, software, and services that allow our customers to deliver exceptional guest experiences while maximizing profitability. Our solutions include integrated point-of-sale, loyalty, reporting and analytics, inventory and labor management, all delivered from the cloud to lower IT cost and maximize business agility.

For more information about Oracle Hospitality, please visit

About Oracle Validated Integration

Oracle Validated Integration, available through the Oracle PartnerNetwork (OPN), gives customers confidence that the integration of a complementary partner software product with an Oracle “on-premises” Application has been validated and the products work together as designed. This can help customers reduce risk, improve system implementation cycles, and provide for smoother upgrades and simpler maintenance. Oracle Validated Integration applies a rigorous technical process to review partner integrations and partners who successfully complete the program are authorized to use the “Oracle Validated Integration” logo. For more information, please visit at

Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Pesapal Limited
P.O. Box 1179-00606
Nairobi, Kenya
Tel.: +254.709-219-000

Source link

WildJar Releases Microsoft Search Advertising Integration to Enhance Call Attribution

SYDNEY, AU – WildJar, a leading global communications software as a service platform, announces that it has released an advanced integration with Microsoft Search Advertising which allows marketers to capture rich call attribution data from Microsoft Ads and use it to provide further insights into consumer purchasing behaviour.

WildJar now has the ability to send web and conversion data from phone calls directly into Microsoft Ads. This integration enhances campaign performance by automatically connecting conversions back to the specific search keywords, ads or campaigns that customers interacted with during their search, allowing for a detailed picture of a customer’s purchasing behaviour.

We are growth focused and always striving to deliver cutting edge voice and SMS solutions for our clients,” states James O’Neill, Co-Founder and CEO of WildJar. “Our new Microsoft Search Advertising integration is yet another example where we have listened to our clients’ requests and reinforces WildJar as one of the fastest growing global call intelligence platforms. It has been fantastic working with the Microsoft team and I am happy to say the integration is now live and available.”

Microsoft Search Advertising market share continues to grow globally, with over one third PC search market share in the US, 23% in the United Kingdom, 16% in France and nearly 16% in Australia. Microsoft’s careful selection of key partnerships such as The Wall Street Journal, Yahoo, CBS Interactive and many more, helps marketers increase their digital footprint whilst bringing high-quality traffic and increased clicks to their marketing strategy.

“We are delighted to see that WildJar have completed an integration to our API. For Microsoft Advertising customers that rely on calls from a performance standpoint, this will enhance their ability to measure performance on our platform, and we are excited to see the positive impact that will result from this integration” said Paul Korber, Director of Partner Development AUNZ, Microsoft Advertising.

To learn more about the WildJar integration with Microsoft Search Advertising, visit or call 1300 317 533

About WildJar

WildJar helps businesses become wildly successful by providing cutting edge voice and SMS solutions. Founded in 2016, WildJar has helped more than 4,000 companies worldwide drive revenue and connect their customer’s journey online to their purchasing behaviour offline. Finally, businesses and marketers have complete attribution and analytics to measure call outcomes and ROI. With WildJar’s Voice Platform, businesses get granular campaign attribution to understand why customers are calling, real-time intelligence about who’s calling and analyse what’s being said during conversations to improve outcomes.

Source link