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Save more than you pay for UK life insurance with Primas Life


A new UK life insurance company is promising to make buying cover easier and more rewarding than ever by offering instant online quotes and access to £1,000s in offers and discounts – which could see policyholders save more than they spend.

Primas Life was launched on Friday (22 May) with a pitch to revolutionise life insurance for under 60s by giving them total control over the cost of their policy. After answering five simple medical questions, customers can increase or decrease the total coverage amount and term length to generate a tailored fit monthly premium.

The insurance policy, provided by Cignpost Life and underwritten by iptiQ, also gives customers access to Primas Rewards – an exclusive scheme that provides discounts on everyday brands. The offers can be redeemed on any day of the week, are claimable from the moment their policy starts, and can save families over £1,000 per year.

Current offers include:
• Up to 7% off supermarkets (Tesco, M&S, Sainsbury’s, Morrisons and more)
• Up to 15% off department stores (Debenhams, John Lewis and more)
• Up to 40% off cinemas (Odeon, Vue, Cineworld and more)
• Up to 50% off travel (hotels, packages, upgrades and more)
• Plus thousands of local and cashback offers

Monty Sykes, Chief Operating Officer of Primas Life, said:
“We founded Primas Life out of a drive to do things differently. Other insurers force their customers to fill out endless forms, sometimes by hand, and dictate the terms and costs of the policy. They often require doctors reports and medical checks, and those that do offer rewards make life difficult by restricting the days on which they can be redeemed.

“We think it’s time for life insurance that puts the customer first. We offer completely policies that are easy to understand and deliver quotes within minutes. Our rewards scheme offers discounts which are redeemable seven days a week and can be accessed as soon as you start your policy.

“We’re all about giving people choice. Our customers choose what they want to pay, they choose the amount and length of cover they want and they choose how to use their rewards. It’s fast, simple and for those who take sufficient advantage of their rewards, could see families save more than they spend.”

Policies start from £8 per month and offer access to rewards until May 2023. Rewards can be accessed either through the website or the Primas Rewards app.
To get an instant quote, visit www.primaslife.co.uk

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How creative solutions will save the travel industry


One out of ten people in the US are employed by the travel industry, the travel sector is 78% below normal, and the impact of COVID is more than six times that of 9/11, but this travel business is expanding—would you like to find out what they’re banking on?

Authentic Vacations is a global business, and international travel was a whirlwind of messages to clients in March. April settled in like heavy fog. The travel industry news was relentless. What will save the travel industry?……. This Expanding Travel Business Focuses on Life Events, not Destinations.

The owners of a travel business saw their colleagues in the industry barely making it, and their own spreadsheets were getting worse. No one had planned for a pandemic. The managers of one business, Authentic Vacations, quickly regrouped. They gathered a creative team that was willing to work long hours with reduced pay for the excitement and the challenge. Their goal was to put together a new industry model. Today, that new model, Authentic America, was launched.

The President, Allegra Lynch, said, “We asked a lot of questions, and the answer that kept coming up was simple: People travel to celebrate milestone moments. We thought of the milestones in our own lives. Cancer free; the divorce is final; celebrating a dark skies experience.” She picked up a photo from her desk. “This is one of my moments—deciding to go away with friends who feel like family.”

“We flipped the coin. Instead of being destination oriented, we are life-event oriented. Tell us what’s coming up with your life first, and then let’s find the perfect destination.” (Their first destinations are the Southwest, Alaska, Wine Country, New England, the Rocky Mountains, and the Pacific Northwest.) “We’ve lost sight of the amazing things we can do right here, at home, and the time to explore America’s endless possibilities is now.”

Sending out surveys, they discovered that travelers are longing for adventures of all kinds. Mountains inspire us. Hiking trails on a shaded path invite us into a world of trees, streams, and eagles. Red rock deserts blaze their sunsets across the sky, and coastlines tease us with charming towns and vineyards.  Sacred spots of wellness welcome us. “The pulse of America beats with culture and creativity,” Lynch says, “and all are waiting to be discovered.”

Authentic Vacations has arranged over 200,000 trips and is a trusted member of USTOA, IATA, ASTA, and Travel Leaders. Lynch is buoyed by the present challenge.

To learn more about Authentic Vacations visit https://www.authenticvacations.com or to schedule an interview with Allegra Lynch, President, please contact:
media@authenticvacations.com
Meredith Blevins
602-299-0327

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