Market demands for a focus on more responsible travel are being met by working with local charities and planting trees.
UK company YellowWood Adventures Limited is ideally positioned for the bounce-back in international travel; specialising in small group adventures in remote locations including Ethiopia, Kyrgyzstan, Mongolia & Ladakh.
Ahead of the curve in responsible practices, YellowWood partners with local charities to support the communities they travel through, including Hamlin Fistula Ethiopia, Food Blessed in Lebanon and 17,000 Ft Foundation in Ladakh, Northern India.
They also plant 15 trees for everyone who takes an international flight to one of their adventures via partner charity WeForest.org.
“Over half (55%) of global travellers report being more determined to make sustainable travel choices than they were a year ago, but barriers include a lack of knowledge and available or appealing options when trying to put this into practice.” – Booking.com’s 2019 sustainable travel report
Travellers are seeing how the slowdown of human travel due to the impact of the coronavirus has had an enormous positive effect on the environment, and this is also changing perceptions of how people wish to travel in the future.
YellowWood already has this infrastructure in place, and is currently crowdfunding to expand their team, to be able to provide more clients the type of sustainable, experiential travel they are looking for. They have already reached £38,000 with five weeks still remaining of the campaign.
UK travel magazine Wanderlust received 2,914 responses to their May 2020 travel survey, with the following two very encouraging statistics from their findings: 1) Over 60% of their travellers hope to travel this year & 2) Over 60% of travellers are looking to book their 2021 adventures this year.
The sustainable nature of YellowWood tours themselves; small groups creating a lower negative impact in off the beaten track destinations away from crowds, with local income generation, will be increasingly popular in post-covid tourism.
YellowWood’s crowdfunding link: