Philadelphia, Pennsylvania (June 26, 2020) – KeithFromUpDaBlock’s new comedy album The Covid Theory is an audio visual diary of paranoia, social distancing & activism through a comedic lens. Parodies of Prince, Bill Withers, Dr. Dre, Eminem, MC Hammer, Men With Hats, Lil Nas X & A Tribe Called Quest provide an eclectic blend of funky, soulful, thought provoking, funny jams written, produced & mixed by Keith himself while in isolation due to the Corona Virus Global Pandemic. Keith says “I wanted the album to sound old, tangible, frequently played & classic . I had to make this album because it was the only thing that kept me sane.”
Everything about “The Covid Theory” is executed for levity & insight during this particularly stressful moment in history. On track #4 titled “Forgot About A.I.D.S” he transforms Dr. Dre & Eminem’s Hip Hop masterpiece “Forgot About Dre” into commentary about Police brutality, The Tuskegee Experiment, Racism, Homophobia & parallels between the Covid-19 Global Pandemic of today & The A.I.D.S Epidemic of the 80’s & 90’s. On track #1 titled “Can’t Touch That” he sets his sights on M.C. Hammer’s smash hit “Can’t Touch This” & breaks down the various things you shouldn’t touch & one thing you should touch – The $1200 Stimulus Check. As intelligent as his perspective is, it is also masterful by capturing the original songs cadence & rhyme schemes while interjecting facts & funny punchlines.
This is KeithFromUpDaBlock’s 9th studio album & possibly his best work to date. He is a Philadelphia born Creative & Performing Artist, Producer, Comedian & Arts Educator whose credits include opening for Jay-Z, Kevin Hart, J.B Smoove, Deon Cole, Hosting the popular Philly Music Video Show Urban X-Pressions, Racking up millions of views on Youtube, Vlad TV & Worldstar Hip Hop, Dancing for The Philadelphia 76er’s NBA team, Founding Philadelphia Comedy College along with appearing on The Dr. Phil Show, MTV’s Ridiculousness, VH1 ‘s Undateable, Mindhunter on Netflix & performing a piece he wrote alongside Triumph The Insult Comic Dog on HULU. In January of 2021 he will appear as Frederick Douglas in CNN’s “Lincoln: An American President”
If you would like more information please contact
Vernon K Ruffin Jr. – RuffinVision@gmail.com or (267) 471-2303
The Covid Theory by KeithFromUpDaBlock is now available on all digital download/streaming platforms.
Artist: KeithFromUpDaBlock I Album Title: The Covid Theory I Record Label: Ruffin Vision Records Release Date: May 30, 2020