Reach Food Service delivers dramatic business growth with PODFather

Reach Food Service, the London based premium foodservice operator, has implemented delivery management, route optimisation and electronic proof of delivery technology from PODFather. With the Reach business experiencing a fourfold expansion in order volumes and customer deliveries, the management team needed a software system that was both easy to use and could offer unparalleled functionality, fast. As a result, the Reach team turned to PODFather, the UK’s leading supplier of advanced cloud-based route planning, vehicle tracking and ePOD services.

“At a time of accelerated growth, when we are moving from 250 to 1,500 daily deliveries, we needed a solution that we knew we could trust. That’s why we contacted PODFather,” commented Abbas Lalljee, Founder and Chief Executive Officer at Reach Food Service Limited. “We’ve worked with the PODFather team in the past and have found them to be professional and reliable. The system is both advanced, yet easy to use so when we needed a solution PODFather was our only port of call and we were up and running within five working days of signing which is incredible.”

PODFather is now used daily to plan and manage the movement of Reach’s recently expanded vehicle fleet. “With PODFather we’ve made the initial leap of going from 250 deliveries a day to 800 and having the system in place has made the significant jump in volume so much easier to handle,” comments Geoff Charles, Reach’s Transport & Logistics Manager. “With PODFather my team and I can be confident that our deliveries are optimised, our vehicles are tracked, our customers are receiving timely notifications via text and email, and that we, as a transport team are collecting all our proof of delivery notifications with ease.”

The decision to introduce PODFather comes during what is an unprecedented period of challenge and change. “When the UK Government made the decision to shut down cafes, pubs and restaurants to slow the spread of COVID-19 I knew we needed to adapt quickly,” adds Lalljee. “Having a talented and entrepreneurial team, we have swiftly pivoted the business to maintain employment and remain fully operational six days a week, with day and night shifts. PODFather has had a significant role to play in helping us achieve this.”

As part of its change in focus Reach Food Service is involved in two new initiatives. The first, ‘REACH My Kitchen’ will see Reach rolling out a gourmet home delivery service of high-end seafood, meat and poultry boxes. With service now commencing within the M25 region Reach has rapid expansion plans that will see a fast rollout across the UK. In addition the Reach team has partnered up with Côte Brasserie on the new ‘Côte at Home’ initiative that enables people to stock up with chilled bistro meals, created by Côte Brasserie chefs, that are delivered to homes nationwide, ready to cook, chill or freeze.

“These are trying times for us all but the example shown by Reach proves that with drive, determination and entrepreneurial flair you can diversify operations, as shown in this case with the introduction of two new home delivery focused initiatives,” comments Colin McCreadie, Managing Director at PODFather. “We are proud to be helping Reach Food Service and many other food and drinks companies, keeping supply chains moving, and homes stocked, at this most difficult of times.”

PODFather Ltd – so much more than ePOD

Our software is helping businesses within the logistics, construction, field service and healthcare industries to streamline processes, improve operational and financial efficiency, and eradicate paper. Our cloud-based delivery management software encompasses a range of features and functionality including; job management, route planning and optimization, vehicle checks, proof of delivery, driver and vehicle tracking, as well as invoicing and reporting modules. PODFather allows businesses to be better informed about the jobs they are managing, highlighting problems before they occur, making users proactive rather than reactive. Our customer base includes well-known names such as Tarmac, NHS, Bidfresh, Oxfam and Igloo, as well as a many independent logistics and construction service operators. To find out more visit

Please direct all media request to: Jane Geary, Marketing Manager
Tel: 07590 376099,

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New Album Release – Solo Pianist Delivers Stirring Grateful Dead Concert Deep In The Misty Redwoods

OCCIDENTAL, California During a lull in a series of powerful winter storms, pianist Rob Catterton delivered a memorable solo performance of Grateful Dead music deep in the redwoods of Occidental, California. The concert was played in front of a passionate audience who had braved road closures and flooding to attend, and the pianist did not disappoint them.

This highly-anticipated new release brings pianist Rob Catterton’s successful studio album, “A Grand Piano Tribute to the Grateful Dead,” to a live, concert hall setting. The album offers fresh interpretations of twelve classic Dead jams, highlighted by Dark Star, St. Stephen, The Other One, China Cat Sunflower, Terrapin Station, Cassidy, and Morning Dew.

Accompanied by two beautiful interpretive dancers onstage and enhanced by the psychedelic set design, the pianist’s performance captured a spark of the energy, spontaneity, and creativity of the Grateful Dead. “That mysterious something that the Grateful Dead found – you could feel it in the air that night,” the pianist remarked. “It was a shared experience – the music, the dancers, lighting and set design, and the audience of hardcore Dead Heads who braved the storms and flooding to attend.”

Rob Catterton’s original studio album, “A Grand Piano Tribute to the Grateful Dead,” was remastered by Jeffery Norman, the Dead’s primary mastering and mixing engineer. The album was met with critical acclaim, receiving national airplay on Sirius XM’s “Tales from the Golden Road” (2016) as well as David Gans’ nationally-syndicated Grateful Dead Radio Hour” (2017). Lyricism abounds in Catterton’s silvery hands, and in July, 2018 the album received its first international airplay as the featured album on Frank Poppe’s “STASH” radio” from Hamburg, Germany .

“Live in the Redwoods – A Grand Piano Tribute to the Grateful Dead” is a copyrighted work published by Sonoma Coast Records. Dedicated to bringing quality music back into the music industry, the solar-powered independent label brings listeners an astonishing mix of archival and current psychedelic rock and jazz releases. Please check out “Fillmore Street Live,” the new Sonoma Coast Records release from stellar jazz saxman Sonny Lewis. For more information, please visit

“Live in the Redwoods – A Grand Piano Tribute to the Grateful Dead” is available for streaming or download on Amazon, Apple Music, CDBaby, iTunes, Spotify, Tidal, and most online outlets. CDs can be purchased through Amazon or For additional information and upcoming releases, please visit

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