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Over 800,000 creative sector workers face redundancy as the industry shifts towards ‘outsourcing’

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Over 800,000 workers in the UK creative sector are at risk of redundancy as businesses shift to ‘outsourcing’

In the UK creative sector, over 1.75 million full time equivalent jobs are supported, across marketing, advertising, and the events industry. With half of previously furloughed staff in the UK now returned to work, either part-time or full time, this puts more than 800,000 jobs at risk of redundancy in coming months: comments David Blackburn of www.MarketingQuotes.co.uk

Current research shows that 46% of companies previously employing in-house marketing teams are now planning to outsource their marketing needs, rather than retain staff currently on furlough. The sector employs more than 1.75 million staff across marketing, advertising and event sectors. With consumer confidence at an all time low, and businesses stalled since lockdown, British businesses are struggling to regain pre-Covid business levels.

In both B2B and B2C sectors, approximately 89% of marketers admit to reviewing and delaying their market spends for the remainder of 2020 and into 2021, with over 80% having paused a new product or service launch for the foreseeable future. As a result, with revenues diminished, end users are cutting back on ‘in-house’ skills and ‘out-sourcing’ as the new normal, on a ‘when required’ basis. With agency staff also be moving from furlough with the consequences of diminished requirement in-agency, ending up on the jobs market with little hope of re-employment, the real fear is the UK will create a ‘talent mountain’.

The consumer-facing marketing sector has been hardest hit with 44% of all staff being made redundant and 57% of marketers have had their roles scaled back in some form or another, whereas the B2B sector has seen 25% redundancies as well as 64% of roles changing in some way.

David Blackburn, founder of Marketing Quotes comments, “We work with over 30,000 creatives in the UK. As consumer and business confidence continues to suffer B2B and B2C marketers are being hit equally hard, with 69% in both sectors reporting a slackening of demand for their brands’ products and services. With commercial TV advertising revenues slumping by 50% in the months of June and July, the potential outcome will be a ‘talent-mountain’ which may see marketers exiting the industry for good.”

Written by: David Blackburn, founder of Marketing Quotes, providing businesses with FIVE Agency Quotes for FREE. E: support@marketingquotes.co.uk W: www.MarketingQuotes.co.uk

*Source information – Statista.com / Econsultancy / Marketing Quotes / BBC

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Hawaii-based tech entrepreneur back at it with a real estate start up in the face (mask) of COVID-19

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https://www.prfire.com/

● New, disruptive, online real estate website
● Thousands of virtual 3D tours to help in the times of COVID-19
● Website is Buyer and Seller focused vs most Agent-focused websites
● “Smart Price” algorithm uses public data points to suggest fair market prices

July 31, 2020

Jeff Berzolla, founder of the largest vacation rental tech company in Hawaii, has started a new online real estate company called Nalula.com. Frustrated by the lack of information he was able to find when trying to buy a home on Maui, Berzolla set about to solve the problem.

“Every day, people make the largest financial decision of their life – buying and selling a home – without good, unbiased information. At Nalula.com, we bring an unprecedented level of transparency to the real estate industry – exposing essential, hard-to-find data and hyper-current market conditions. These tools help our users make educated buying and selling decisions.”

Nalula.com collects as much data as possible about each property and is not just a regurgitation of the MLS. The site is fast, mobile-friendly, displays county assessed values for properties and recommends a Smart Price for each home, condo or parcel of vacant land based on recent comparable sales and the difference between those recent sales and county assessed values.

COVID-19 has seen an increase in online real estate searches and Video/3D tours are more coveted than ever. Most websites do not have 3D tours nor the ability to filter to show only these properties. Nalula offers users the ability to easily search for their dream property and currently has over 3000 listings with 3D tours. The site also boasts 17 filters, 9 sort functions and over 200 data points for each property.

Nalula’s Smart Price offers customers an alternative to Zillow’s Zestimate. “In doing my research, I concluded that most sites are focused on enriching real estate agents, rather than helping buyers and sellers make fair deals. I find it very misleading that Zillow’s Zestimate instantly changes when a property is listed for sale. I want our customers to know that data drives our Smart Price and we are going to constantly work to make our Smart Price smarter with each iteration of our technology.” Berzolla said.

https://www.prfire.com/

Nalula launched its beta website in Hawaii in July 2020 and plans to expand nationwide by the end of the year.

About Nalula

Everyday people make the largest financial decision of their life – buying and selling a home – without the necessary information to determine if they’re paying or receiving a fair price.

At Nalula, we strive to bring transparency to the real estate industry – exposing essential data and current market conditions – so you can make an educated buying or selling decision.

Media Contact: Jeff Berzolla
Phone: 1.808.351.5713
Email: jeff@nalula.com

Related Links
Nalula | Hawaii Real Estate

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Air Queen moves to supply its surgical-grade nano fibre face masks in the United Kingdom

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Since the onset of the Covid-19 global pandemic, the world has faced a constrained supply of high quality so-called ‘N95’ face masks. The term N95 refers to a filtration of at least 95% of airborne particles of a certain size, and it is widely considered the gold standard of face coverings to protect individuals against harmful pathogens and other contaminants.

With the broad relaxation of UK quarantine rules this weekend, there is an increased demand for face masks and face coverings which meet the twin requirements of being comfortable for all-day use, and being an effective pathogen barrier. Face coverings are already compulsory on UK public transport and they are expected to become ubiquitous, particularly in public places where social distancing cannot be maintained.

The effectiveness of the common disposable three-ply electrostatic masks falls over time as they absorb exhaled moisture, and become heavier and uncomfortable as a result. Leading South Korean manufacturer Toptec has developed the Air Queen masks using an ultra-lightweight ‘nano fibre’ material which suffers none of these problems.

The Air Queen nano masks provide extreme protection (in excess of 96% particle filtration) while simultaneously allowing for advanced breathability and comfort. Its advanced ergonomic design is not compromised by ethanol cleaning products and so the masks can be reused, a beneficial cost-saving feature. Compared to peer group manufacturers such as 3M, the Air Queen represents a quantum leap in technology and effectiveness as well as filtration and air flow. Each mask weighs less than four grams, less than a sheet of paper. The Air Queen is sized to fit adults; a model specifically for children will be available in the UK within weeks.

Air Queen has been selling its products successfully in the United States to retail and wholesale buyers including hospitals, state governments, labour unions, retail chains and e-commerce buyers, and is now rolling out its supply capability to Europe and the United Kingdom. For more information, or to place an order, visit www.air-queen.co.uk

About Air Queen FDA approval and European CE mark

The Air Queen mask is a FDA 510k approved surgical respirator (K172500) with a use indication as follows: “to be worn by operating room personnel during surgical procedures to protect both the surgical patient and the operating room personnel from transfer of microorganism, body fluids and particulate materials.” Therefore the mask provides the maximum protection while being used even in day-to-day activities. The Air Queen mask is not NIOSH-approved because of its ear loop design, however independent research carried out by Nelson Labs confirms that the Air Queen masks provide particle protection and air flow beyond the level afforded by N95 rated products. Wearers of nano fibre surgical masks, specifically Air Queen products, were found to have lower heart rates, lower micro-environment and skin surface temperatures than subjects who wore standard N95 masks while performing similar tasks. In Europe, the Air Queen nano masks are CE marked (EN:149:2001 + A1:2009) as an FFP2 NR mask.

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Midnite Melee invites COD players to face best of Britain in £2,000 Warzone tournament

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UK Call of Duty players will get the chance to test themselves against the best of Britain in a £2,000 Warzone tournament.

Organised by the UK’s only esports-dedicated sportsbook, the Midnite Melee is open to 256 players who will get the chance to play against high-profile British COD personalities, including Team Thumbless’ Cudi and Jaydar, who will livestream the final on their popular Mixer channels.

The Warzone duos contest boasts a prize pool of £2,000 with the winning pair taking home £1,400 in cash. The second-placed pair wins £400 and third pick up £200.

Entry closes at midnight on Sunday, June 21, with qualifiers taking place on June 22 and June 23. The main event, featuring 32 teams, with 12 progressing via the qualifiers, will be held on June 25.

Players of all abilities on any platform are welcome to take part. The event is open to all UK players aged 18 and older, they just need a Midnite account, an EEG account. Players can sign-up here.

Midnite’s Esports Director Sujoy Roy said: “Call of Duty is a hugely popular game with the Midnite community and we know that, among them, there are some pretty handy players. The Midnite Melee is a chance for them to show their skills in a big prize-money tournament.

“The UK has some of the best COD players in the world and, as fans ourselves, we’re always cheering on British players on the international stage.

“We’ve invited famous names from the British COD scene to play in the main event, meaning our community can test themselves against some of the best in the business.”

Midnite, which holds a UK Gambling Commission licence, sponsored the CS:GO #HomeSweetHome event in April as it targets continued growth through 2020.

Sujoy said: “As a dedicated esports company, we believe that investing in our gaming communities is a key long-term strategy.

“As well as sponsoring high-profile pro events, we’re keen to support grassroots esports by organising tournaments and events for our community to enjoy. Midnite Melee is just the beginning – good luck to everyone taking part.”

About Midnite

Midnite, the United Kingdom Gambling Commission (UKGC) licensee debuted earlier this year with a £2m fundraising round backed by the likes of Makers Fund, Venrex, and executives from Betfair and GVC.

Picture
Midnite Melee is open to sign-ups until Sunday.

Contact
For more information or interview requests, email: team@midnite.com



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Popular German face mask brand miamasuku® is now ready to ship to the UK

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As demand wanes in Central Europe, miamasuku® face masks are prepped to go to UK citizens in need of stylish, pandemic-fighting face-coverings

LONDON, UK; 15 June 2020 – With the announcement on 4 June 2020 by the UK government, that face coverings will now be mandatory on public transport beginning 15 June, it’s become clear that most people will now require a quality, reausable face mask for day to day activities. With this in mind, popular German face mask brand miamasuku® announced it is ready to ship its current collection of cotton face masks to UK customers.

miamasuku® have become a popular brand choice for people all over Europe, with stylish designs designed for a perfect fit and unmatched breathing comfort. Every miamasuku® Face Mask is made from 100 percent cotton fabrics, certified by the OEKO-TEX®-100-Standard – which is one of the world’s best-known labels for textiles tested for harmful substances.

miamasuku® Face Masks are all hand-sewn by quality clothing manufacturers in Europe and customers can choose from either elastic straps, for attachment behind ears, or non-elastic for attachment behind head and neck. Elastic straps are made to fit various facial dimensions and all masks in the range are washable and reusable.

“We at miamasuku® had already ramped up production in rapid response to the face mask requirement in Germany as early as March 2020,” says Dr. Andreas Kessell “While the UK mandatory mask requirement has come somewhat later than many other European countries, the good news is that manufacturers across Europe have already stocked up and the UK customers will have an unmatched choice of professionally produced and European-fabricated styles and materials, which may help to ease their way into this new legal requirement. we look forward to helping UK citizens into compliance with our stylish, comfortable and quality face coverings.”

Scientists have recently published strong evidence for the viability of wearing cotton face masks to slow down the spread of COVID-19. In a May 2020 publication of Science, authors concluded that masks and testing are necessary to combat asymptomatic spread in aerosols and droplets. In a New England Journal of Medicine article also dated May 2020, the authors demonstrate the positive effect of cotton masks on droplet emission during speech. Scientists from the Massachusetts Institute of Technology, Cambridge, USA in a March publication in JAMA, demonstrated the expansion of a 6 – 8m aerosol cloud from coughing without wearing a mask. Evidence like this has led WHO to now officially recommend the public use of face masks for control of COVID-19 as of early June 2020.

Now that demand is past peek in Central Europe, miamasuku® face masks are ready to go to UK citizens in need of stylish, pandemic-fighting face-coverings.

miamasuku® will be offering free shipping for orders exceeding 70 GBP – the average family shopping cart size. Place orders at https://www.miamasuku.com/

About miamasuku®
miamasuku®  stands for Solidarity & Style, 100% Quality, and Perfect fit. We take a sustainable approach. With a face mask from miamasuku®, everyone can do good and look good at the same time. Our miamasuku® product developers pay attention to the perfect fit and style. miamasuku® masks are manufactured by quality companies in Europe. miamasuku® is a registered textile brand and our products are manufactured and tested according to strict quality standards. We specify our developed patterns, sewing methods, materials, and fabrics – every miamasuku® mask feels and fits equally well. miamasuku® thinks that wearing cotton masks is more sustainable because it saves the environment and resources.

Links:
Website for UK orders: https://www.miamasuku.com/
Facebook
Instagram:
Pinterest



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MIGRATE PARTNERS WITH MAJOR VISUAL ARTISTS TO CREATE REVERSIBLE FACE MASKS FOR CHARITY

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https://www.prfire.com/

Project will benefit the Refugee Community Kitchen by raising £10,000, which will supply 15,000 hot meals for the UK’s homeless.

Migrate Art, the art organization fundraising to support displaced and homeless people, has partnered with 10 major contemporary artists and illustrators to create limited editions of re-usable, reversible face masks.

Artists include the creative duo from FriendsWithYou, who have collaborated with Pharell Williams, J. Balvin and Alice + Olivia, as well as British artist Helen Beard, architecture and art polymath Richard Woods, and the king of doodling Jon Burgerman.

An initial set of five masks will be released on Monday June 1st, with a new design released every Monday at 11am for five concecutive weeks.

https://www.prfire.com/

The masks will be sold for £19.99, or as packs of five for £79.99, and be produced with, and support an independent business in the UK, with all profits benefitting Migrate’s charity partners, Refugee Community Kitchen, who have been feeding homeless people in the UK throughout lockdown The campaign aims to raise £10,000 which would allow Refugee Community Kitchen to provide 15,000 meals.

The masks will be available for pre-sale through the Migrate website from Monday June 1st at 11am.

“This pandemic and lockdown has had a serious effect on charity funding, which ultimately negatively impacts the lives of the most vulnerable people in our societies. Refugee Community Kitchen have continued to put themselves at risk and have been out on the streets every week to feed the UK’s homeless- they are some of the unsung heroes of this crisis. When we saw for-profit businesses start to pre-sell face mask designs, we saw an opportunity to raise money for a good cause, and create a beautiful, high quality product with some of our favourite artists. We want to offer a more morally- balanced alternative for people and to put some positivity out into the world during a challenging time”
– Simon Butler, founder, Migrate Art

“Despite the chaos and devastation of the COVID-19 crisis, Refugee Community Kitchen has continued to serve nourishing food to people in need at points throughout the UK. In London and Edinburgh, we are carefully preparing and serving hot meals every week. We also provide food to vulnerable individuals, families, food banks and other food outreach projects. We are deeply committed to addressing food poverty in Northern France and the UK and continue to adapt our systems and procedures in order to best be of service moving forward. We need your support as more and more people feel the crushing impact of COVID-19. The demand for our food service continues to increase as the government scheme to putthe homeless in hotels has ended and more people lose their incomes.”
– Refugee Community Kitchen

“We are always looking for ways to help our fellow human. We feel wearing a mask is the safe and considerate measure to containing this virus, and we wanted people to be able to spread good vibes to themselves and others with our Little Cloud pattern.”
– Sam Borkson, Friends With You art to aid

‘I’m delighted to be building my ‘brick wall’ masks for Migrate Art , I initially worked with them on their Multicolour project last year and have kept up to date with the amazing work they do helping those affected by the ongoing migration crisis’
– Richard Woods, artist

‘It’s a privilege to help, in some small way, an organization such as Refugee Community Kitchen, who have helped many many people and fed millions. Helping and supporting others in need is the positive good-kindof-infectious we should be spreading around these days.’

-Jon Burgerman, artist and illustrator

About Migrate Art:
Migrate Art has raised has raised over £175,000 for their charity partners, which has funded projects that offer food, shelter, education and psychological support to tens of thousands of displaced people in the UK, France, Greece and Iraq. They collaborated by over 30 of the world’s leading artists including Anish Kapoor, Rachel Whiteread, Shepard Fairey, Antony Gormley, Mona Hatoum and many more. Simon Butler founded Migrate Art in 2016 after first visiting the Calais Jungle refugee camp in Northern France, and was later joined by Ian Syer through their mutual desire to use art to improve lives. Simon had previously worked in a number of London’s most prominent contemporary art galleries, including Newport Street Gallery, White Cube and Lazarides, and Ian is the founder of www.myartbroker.com, one of the UK’s leading online art market places.

About Refugee Community Kitchen:
Refugee Community Kitchen serves hot, nourishing meals to displaced people in the UK and France, having supported almost 3 million people since December 2015. Refugee Community Kitchen have delivered almost 3 million meals to homeless and displaced people in the last four years. Their operation started in Calais, but they now feed people across Northern France, throughout the UK and also in parts of Belgium. Although they had to stop their operations in France due to the French lockdown, they re-focused all their energies to feeding people in the UK. During this time when we are all vulnerable, people living on the streets become even more vulnerable. RCK help these exposed people in the most direct way possible- by providing regularly hot meals for anyone that needs them.

PARTICIPATING ARTISTS:
Initial 5 masks,
Monday June 1st 11am:
Kai & Sunny (16.5k followers)@kaiandsunny
Helen Beard (90.8k followers)@helenbeardart
Jon Burgerman (115k followers)@jonburgerman
Miaz Brothers (8.4k followers)@miazbrothers
Richard Woods (10.2k followers)@richardwoodsstudio

Subsequent weekly mask releases (order TBC):
Camille Wahala (153k followers)@camillewahala
Friends With You (134k followers)@friendswithyou
Craig & Karl (68k followers)@craigandkarl
Mike Perry (96k followers)@mikeperrystudio
Philip Colbert (17.7k followers)@philipcolbert
Swoon (148k followers)@swoonstud

@migrateart / www.migrateart.com / #masksformeals / press@migrateart.com

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A NEW GENERATION OF FACE MASKS FROM SWITZERLAND

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AVEVITTA Protect Triple Action Face Masks by SANKOM Switzerland

03.04.2020 Switzerland – SANKOM is excited to announce the global launch of Avevitta,
a triple action face mask that will protect adults and children from viruses as small as 0.3 micron in size, bacteria, dust, pollution, smoke and pollen.

SANKOM’s main goal has always been to develop a functional, high quality, durable products that are not only comfortable to use but also improve your health.

Most reusable face masks available today, only filter out particles that are 2.5 microns or larger.

And some of the most harmful particles are the smallest. Pollutants, bacteria, viruses and toxic smoke particles pass through PM 2.5 filters seamlessly, and end up directly in your lungs.

Avevitta Protect Face Masks use a filter that filters particles up to 10 times smaller.

The Avevitta filter capabilities are so fine, you can’t even see the filtration capabilities compared to a grain of sand.

“Our technology is designed to purify the air and thus protects not only elderly but also children and pregnant women with immunity which is more sensitive to viruses and pollution.” said Dr. Mazourik, the founder and developer of Avevitta Mask.

There are currently worldwide shortages of masks, and especially those at risk need solutions to protect themselves as best as possible.
“Hundreds of millions of disposable masks are being used every day, so we wanted to develop a solution that is efficient, but also reusable, durable and eco-conscious. “


The Avevitta mask is washable over 100 times without losing its shape or efficiency. It is made from a combination of natural patented high-quality, and eco-friendly fabric. We have also designed the packaging to be 100% recyclable to minimize our impact on the planet.

The replaceable filters in our masks have very high performance, and contain no toxic substances, and can be replaced every 2-4 weeks. The reusable mask also provides proven anti-bacterial protection.

Avevitta masks will be available in two models and two sizes. And will soon be available in a variety of colors and for children.

In the coming months, Avevitta Triple action Masks will be rolled out across Europe and the Middle East.
The Avevitta masks will be available in pharmacies, supermarkets, airports, kiosks, petrol stations, malls and hospitals.
If you would like to receive more information on the AvevittaProtect Triple Action Face Masks, please contact us
Media Contact Details

Kathy Mazourik, SANKOM SWITZERLAND

DELEMONT, Switzerland

+41797907577

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