Classic Fine Foods puts plans for a premium delivery service in place with PODFather

Classic Fine Foods puts plans for a premium delivery service in place with PODFather

Classic Fine Foods, the specialist fine food purveyor and distributor, has selected dynamic route planning, job tracking and electronic proof of delivery software from PODFather. With its fleet of temperature-controlled vehicles running a next day, six day a week delivery service to a network of over customers across the breadth of the country, Classic Fine Foods needed a premium planning solution that could ensure continuity, reliability and great service across its distribution operation. Having reviewed what systems the market had to offer PODFather’s proven results, ease of integration and wealth of experience in the foodservice and home delivery sectors made it the obvious choice for Classic Fine Foods.

“As a business, Classic Fine Foods is passionate about delivering both exceptional products and a first-class service, that’s why we needed a software supplier with the same company ethos as our own,” comments Philip Tucker, Operations Manager at Classic Fine Foods. “From our first meeting it was clear that PODFather could give us an easy to use solution to tackling the complex problem of getting our premium fresh produce to the right place, at the right time and in the most efficient manner.”

Classic Fine Foods deliver exceptional, unique gourmet products and seasonal offerings to restaurants, hotels, and customer homes across the UK. Prior to the introduction of PODFather, the business relied on a mix of software solutions and paper-based processes to organise and manage its distribution operation. Now with PODFather in place Classic Fine Foods can look forward to automating the paper-based processes of the past and reaping the proven benefits associated with the introduction of advanced, yet easy to use, route planning, delivery management and ePOD technology.

PODFather will deliver a range of functionality to the Classic Fine Foods operation, namely dynamic route optimisation, delivery tracking, customer ETA notifications and electronic proof of delivery. The PODFather driver app, which runs on even the most basic of Android or iOS smart phones, will enable Classic Fine Foods to collect vehicle check and defect information, provide directional details for drivers, capture real time delivery tracking and completion data including vehicle temperature information, and ultimately to have a real time electronic proof of delivery record, with photos, for every drop.

“There are huge customer service benefits to be had by introducing PODFather to our operation,” adds Tucker. “With PODFather our customers, and our customer service teams, will have real time visibility of exactly where each delivery is, and when it is scheduled to arrive. Also having electronic proof of delivery that’s captured and sent back to our transport team on order completion is going to have a hugely positive impact on how we run our business.”

“We are delighted to be working with the team at Classic Fine Foods, an organisation with the same passion for delivering quality products and exceptional service as we have here at PODFather,” adds Colin McCreadie, Managing Director at PODFather. “This implementation will see the roll out of our full suite of functionality which covers everything from job management and route planning, through to job tracking, driver communication and electronic proof of delivery, all delivered in one easy to use cloud-based system and driver app.”

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Braehead Foods saves over £80,000 a year with PODFather

Braehead Foods, one of Scotland’s largest independent food wholesalers, is working with PODFather to optimise routes and streamline proof of delivery processes across its UK wide operation. With a fleet of 20 vehicles, and over 1,300 hotel and restaurant customers to serve, Braehead Foods needed a solution that could help modernise its manual transport planning process. PODFather is now used daily to plan driver routes, track vehicle movements, and capture electronic proof of delivery in real time. As a result, the Braehead Foods team is seeing huge benefit – in the form of significant reductions in mileage, driving time and fuel – which equate to a financial saving of over £80,000 a year.

“PODFather is a fantastic system. When we first introduced it there was some hesitancy across the business, from both management and drivers, but as our savings show its introduction has had a huge impact on the way we run our growing business,” comments Andy Clark, Director at Braehead Foods. “We now rely on it every day to create optimised routes for our drivers. This has made a significant difference as the system automatically handles customer delivery windows, opening times and access constraints which makes all our lives a lot easier.”

Each of Braehead Food’s drivers has been issued with a basic Android smartphone on which to run the PODFather app. Once installed the app allows the Braehead planning team to send job information to each driver with all the relevant details relating to specific delivery drop locations; drivers can also gather and log all vehicle check information. Once a drop is complete the driver can collect customer proof of delivery – photo and signature – and submit this back to the transport office in real time. “The PODFather driver app is so intuitive that even our most non-technical drivers have gotten to grips with it really quickly,” adds Clark. “It makes a big difference to how our drivers work; it’s definitely a much easier and more reliable delivery tracking process than the manual, paper-based one we had before.”

The improvements PODFather is delivering are being felt beyond the transport team within Braehead Foods, with customer services and accounts departments seeing the immediate benefit of real time visibility of driver drops and completed PODs. Customer service calls have reduced and time to invoice has been slashed as PODFather facilitates the fast flow of real time information across the whole business. “The admin around planning and executing deliveries has been dramatically reduced. For starters we are no longer having to call drivers to check where they are, and what time they think they are going to arrive at a customer site. PODFather tells us everything we need to know when we need to know it,” concludes Clark.

“Braehead Foods is an excellent example of how the PODFather solution can transform how a business operates,” adds Colin McCreadie, Managing Director of PODFather. “Our functionality rich, yet easy to use, system ensures that a wide range of business units – from transport through to customer service and accounts – can benefit from the introduction of our cloud-based optimisation and delivery management solution. To be able to report a saving of £80,000, which has been realized in a matter of months, is a huge achievement for the Braehead Foods team and we’re delighted be able to support them as they continue to develop their use of the PODFather solution.”

PODFather Ltd – so much more than ePOD

Our software is helping businesses within the logistics, construction, field service and healthcare industries to streamline processes, improve operational and financial efficiency, and eradicate paper. Our cloud-based delivery management software encompasses a range of features and functionality including; job management, route planning and optimization, vehicle checks, proof of delivery, driver and vehicle tracking, as well as invoicing and reporting modules. PODFather allows businesses to be better informed about the jobs they are managing, highlighting problems before they occur, making users proactive rather than reactive. Our customer base includes well-known names such as Tarmac, NHS, Bidfresh, Oxfam and Igloo, as well as a many independent logistics and construction service operators. To find out more visit

Please direct all media request to: Jane Geary, Marketing Manager
Tel: 07590 376099,

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