Leaders

Leaders

Business leaders urged to act now to prevent losing a generation of achievers


Business leaders are being warned they need to make radical changes to their management styles or risk losing a generation of achievers, as well as finding their own organisations are left behind, according to Lightbulb Leadership Solutions.

The alarm raised by Lightbulb Managing Director, Fiona McKay, comes after a poll suggested young professionals are becoming more fearful of their own futures with traditional management and outdated leadership styles also having a detrimental effect on business.

During a series of online events hosted during lockdown and since restrictions have been eased, she discussed the impact of the COVID-19 pandemic on business and how it has exposed leadership practices that are stifling personal and corporate performance.

Fear of redundancy has been pinpointed as the biggest challenge impacting performance, with 50% singling it out. The number has increased from 33% at the beginning of lockdown.

Exacerbating the situation is concern around a perceived lack of trust from managers with employees suggesting lockdown one-to-ones were being used to “catch out” rather than “catch up”.

And as Britain moves to a new Covid ‘plus’ environment, Fiona has cautioned those leaders persisting with this approach. She warns that it can have a detrimental effect on employees, wider business performance, and risks alienating a generation whose careers have suffered a significant disruption at a key developmental stage.

Fiona said: “It’s the end of an era for traditional leadership and management. This obstinate focus on numbers at the expense of real human interaction has run its course. Today, leaders need to be nurturing a coaching culture, centred around quality feedback, which empowers employees to solve problems themselves.

“We are also seeing major investors basing their decisions for capital injection and acquisitions on how businesses have dealt with lockdown and whether leaders possess the modern skills to achieve high performance and growth in the future.”

As organisations seek to recover post-coronavirus, there will be much reliance on Millennials, yet Fiona has found that this generational cohort are not only becoming more fearful about the future but are becoming more selective about the organisations they work for.

She said: “Millennials are a very much socially aware generation. Studies pre-coronavirus showed that 75% of them expected their organisation to take a stand on issues surrounding climate change and their attitudes are likely to have hardened from the pandemic experience. Increasingly, they want to see alignment between colleague, customer, and community and they are leaving organisations where this is not demonstrated.

“Unless leaders make fundamental changes to how they approach social and environmental issues as well as taking care to nurture their potential properly, businesses could face a recruitment crisis.”

In monitoring the impact of lockdown, Lightbulb Leadership carried out research before and after restrictions were eased by asking global business leaders what their biggest challenges are in delivering performance across their organisations.

The results showed an equal mix. 33% of leaders prior to lockdown rated fear of redundancy, 33% Leadership and Line Management Capability, and 33% Lack of HR and L&D bandwidth to support. By July 7th, these figures had changed to 50%, 35%, and 15% respectively.

Furthermore, when participants were asked to identify the challenges they felt stood in the way of developing a sustainable and flexible performance culture, the results were:

  • Working from home/flexible remote working (45%)
  • Better leadership and business behaviours (30%)
  • Creating a coaching culture (20%)
  • New Organisation Design (5%)

Fiona added: “The fear of redundancy has understandably spiked during the pandemic. Leaders need to find ways of alleviating these fears because scared employees do not perform well. Interestingly, leadership, business behaviours and line management capability also came up.

“Businesses know that something needs to change, and the challenge now is to help them improve their leadership practice to improve performance and, along the way, alleviate the fears so many amongst the workforce are experiencing. Failure to do so will undoubtedly contribute to the real risk of a lost generation of talent.”

For more information please contact ks@konductor.co.uk or 07966 505661

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Email Marcom Conference brings 48 International Leaders to London, Inbox Expo 2020 from emailexpert


The inaugural Inbox Expo marcom summit focused on the email channel comes to the London Science Gallery on March 18th 2020. Organised by emailexpert the email industry conference brings 48 leading international speakers and email experts for two days of keynote addresses, workshops, roundtable discussions and sessions on topics of interest to B2C and B2B email marketers.

G.B Heidarsson, the General Manager of SparkPost said “The professional level of presenters and participants and the variety of speakers’ influence and perspective are going to make this an absolute top tier event in the industry, worldwide.”

The size and scope of the conference unseen before in Europe. Talking from Chicago Christopher Marriott, President & Founder, Email Connect LLC said “It’s long overdue for an email conference of this magnitude to be held in London (and the whole of Europe, for that matter!). It’s a great idea, and it’s already generating a lot of talk around the world of email marketing.”

Inbox Expo 2020 theme focuses on accessibility and diversity. The tone set with the welcome address by Ricardas Montvila, of Mapp Digital speaking to diversity, asking the industry leaders in the room some burning questions. Followed by a primary keynote titled “Email for All” from author Paul Airey, widely recognised as lead advocate of accessibility in email.

The theme is reflected in the choice of venue, the art gallery at King’s College London booked for a 4 hour networking reception hosting business leaders at a private showing of the exhibition GENDERS. GENDERS: Shaping and Breaking the Binary presents a kaleidoscopic view of gender and its relationship with science, and factors such as class, culture, race, age and sexuality.

Keynote speaker Melanie Kinney, Marketing Manager, Mightier said when interviewed “I love that the theme is ‘celebrating diversity and accessibility’ which are two important and relevant topics in the industry right now. I’ve always found the email community itself to be very inclusive and it’s great to see the industry move in this direction on a whole.”

“Every delegate can expect a personalised and tailored experience. Inbox Expo London Edition will be the first time so many speakers – close to 50 in total — have come to the UK, flying in from across the globe to share their stories with our delegates. Our delegate to speaker ratio is about 2:1, a truly remarkable networking experience for those that want to up their email game and network,” said Andrew Bonar, founder of emailexpert.

Along with Inbox Expo host emailexpert, the event includes title sponsor Mapp, premier sponsor Pure 360 and additional sponsors including: ZOHO, Ongage, SparkPost, Pepipost, SendLane, Sensorpro, Taxi for Email, EmailOversight, MailMonitor, Striata, maillenium and email industries.

The extensive speaker line-up includes representatives from industry organisation, companies such as The AA, RAC, Women of Email, SEMRush, Zettasphere, Fidor Bank, Holistic Email Marketing, eFocus Marketing, Framer, Mightier, Osano and SparkPost.

To find out more visit https://london.inboxexpo.com or find us on Twitter @inboxexpo

ABOUT EMAILEXPERT
Emailexpert UK Ltd promotes smarter use of email and enables access to the tools, information and resources necessary for businesses to make better decisions in the email marketing channel. The UK-based company was incorporated in late 2019 with the support of Founder Partner Sponsors Pepipost and SparkPost.

About SparkPost
SparkPost is the world’s #1 email sender, trusted by customers like Zillow, The New York Times, Booking.com, Ebates and Zynga to dramatically increase email performance. SparkPost sends more than 37% of the world’s business to consumer email, more than 5 trillion messages a year. SparkPost’s unmatched data footprint and email analytics help leading enterprises break through the email noise to drive top-line results.

About Mapp
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.

Mapp has global offices in eight countries. Mapp’s digital marketing platform helps more than 2,500 companies break away from the pack by uncovering missed opportunities, including Xerox, PepsiCo, LG, Qantas, Infinity, and Lloyds Banking Group.



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