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Armory Joins the AWS Partner Network Global Startup Program


Armory, the enterprise software company commercializing Spinnaker, a leading open source continuous delivery platform from Netflix and Google, announced today that it has joined the Amazon Web Services (AWS) Partner Network (APN) Global Startup Program. The APN Global Startup is a unique “white glove” support and go-to-market (GTM) Program for selected startup APN Partners, so that they can build on their AWS expertise, better serve shared customers, and accelerate their growth. To be selected for the APN Global Startup Program, Armory had to meet rigorous criteria, including a clear, demonstrated product market fit for an innovative enterprise tech product, the backing and recommendation of top-tier venture capital firms, and a strategic commitment to building its AWS and cloud expertise.

The APN Global Startup Program enables qualifying startups to gain product design wins, visibility, exposure, leads, and commercial opportunities made possible with exclusive APN resources and dedicated Startup Partner Development Managers (PDM) with deep AWS knowledge and startup business experience, that guide startups in their growth journey with APN. By becoming an APN Global Startup Partner, Armory will receive benefits ranging from a tailor-made plan for mapping the startup needs and opportunities to a selection of AWS services and APN programs, promotion support to drive visibility and awareness around the startup offering, to resources for helping startups sell and deploy innovative solutions on behalf of AWS shared end-customers.

“Armory is proud to join the APN Global Startup Program,” said Daniel R. Odio, CEO, Armory. “Our team is dedicated to helping companies achieve their technology goals by leveraging the
agility, breadth of services, and pace of innovation that AWS provides.”

Armory provides an enterprise distribution of Spinnaker that can be procured directly with Armory or via AWS Marketplace and AWS Marketplace Seller Private Offers. APN provides Armory access to GTM engagement on messaging, campaign activation & performance management through APN Marketing Concierge Service. This helps accelerate GTM execution, reach a global audience, and improve GTM ROI.

“Armory offered us top notch support of Spinnaker. They have the capacity to deliver and they listen to the customer needs when shaping up new features of the product.” – Alex Eftimie, GetYourGuide AG

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. The APN is a global program helping partners build a successful AWS-based business, by helping organizations build, market, and sell their offerings. The APN provides valuable business, technical, and marketing support, to help startups achieve exponential growth.

About Armory
Armory is the company driving modern digital transformation with its enterprise version of Spinnaker. Armory’s scalable, flexible and secure platform automates software delivery, enabling software teams to ship better software, faster. The core of Armory’s platform is powered by Spinnaker, the continuous delivery platform developed and open-sourced by Netflix and Google to help companies quickly and safely deploy software into multiple clouds. Armory builds on open-source Spinnaker’s foundation, adding proprietary features for bolstered enterprise scale, along with 24×7 enterprise-grade support. Armory’s platform is trusted by dozens of Global 2000 customers in financial services, technology, retail, healthcare and entertainment. Armory is also a proud sponsor of, and contributor to, the Continuous Delivery Foundation (CDF), the vendor-neutral home of the fastest-growing projects for continuous
delivery.

Founded in 2016, Armory is funded by Insight Partners, Crosslink Capital, Bain Capital Ventures, Mango Capital, YCombinator and Javelin Venture Partners. Armory is headquartered in San Mateo, Calif. Learn more at www.armory.io and follow at @cloudarmory.



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Unique chance to become part of UK’s largest fitness network


https://www.prfire.com/Hussle has unveiled its new crowdfunding push, with the opportunity to own part of the platform for as little as £10

We all know that eating well and keeping fit is vital to our well-being, but it’s not always easy to make positive choices. Every year thousands of people sign up to new gym memberships which they only use for a couple of weeks, often because being restricted to one venue doesn’t work for urban lifestyles. That’s all changing, thanks to Hussle.

The London based company is disrupting the fitness industry by making gym memberships easier and more flexible. Instead of just signing up to one venue, members can access pools, spa and gyms all around the UK, with daily or monthly passes that can be easily paused and re-started.

In the past six months alone Hussle has struck deals with big names including Three, Tesco and Premier Inn and scored an impressive list of investors such as Channel 4, Concentric, Techogym, MMC and Albion VC. Hussle’s Corporate Fitness Program is launching in November, offering plenty of incentives for businesses and their employees to be their best version of themselves.

This is a great time to invest, as the company is undergoing a rapid expansion. Each month sees more than 10,000 new members discover Hussle, and the brand has already generated approximately 2.5m gym visits, while partnering with almost 40% of all the health clubs and gym facilities in the United Kingdom.

“Our mission is to create a globally trusted fitness brand that helps people make life work out,” says Hussle CEO, Jamie Ward.

For investors who relate to this ethos, becoming part of the Hussle family is quick and simple – providing them with the opportunity to join in with the brand’s success.

Based on the level of interest shown so far, the funding target is likely to be hit within a few days of the campaign going live. To make sure you are one of the first to know when you can invest, register your interest now at https://www.hussle.com/crowdfunding

About Hussle.com

‘Hussle is the UK’s most flexible way to get fit. Stop, start with a click of a button. Enjoy using premium gyms, whether near work, home or whilst travelling. With unlimited access to 1000’s of venues you can relax in a spa, swim in a pool or workout at your favourite gym. When life gets in the way Hussle is there to make life work out!

For further information or interview opportunities contact:

Gabriele La Gona
Marketing Director
Hussle.com
Tel: 020 8629 1778
Email: gabriele@hussle.com

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GROW & NETWORK IN SAN FRANCISCO – THE GLOBAL GROWTH MARKETING CONFERENCE RETURNS TO SAN FRANCISCO


One of the most impactful and exciting conferences of the year returns to San Francisco this year. Silicon Valley’s largest Digital and Growth marketing conference, the Global Growth Marketing Conference will be welcoming back modern marketers for the 5th time running this year, on December 10th and 11th at the historic 5-star Fairmont Hotel.

Hugely popular with large scale companies and start-ups alike, the Global Growth Marketing Conference is a must attend event to network with industry leaders and innovators from around the world. Dedicated entirely to the business of growth, the conference will cover actionable strategies and tactics which can be implemented easily to supercharge your company’s growth in 2020 and beyond.
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Areas covered include:

Acquisition, Activation and Retention
• Growth Process & Experimentation
• Growth Teams, Mindset & Metrics
• Product Marketing & Management
• Onboarding & Engagement
• Referral Growth & Network Effects
• Lessons from World’s Fastest Growing Companies

B2B & Enterprise Growth
• B2B Growth Strategies & Channels for 2019
• Sales Enablement & Account Based Marketing
• C-level Growth Perspective (VP Growth, CMO, CEO)
• Building an Enterprise Growth Team
• Next Generation Tools to Unlock Customer Insights
• Brand Marketing: PR & Influencer Strategies

Organic & Performance Marketing
• Inbound & Outbound Optimization
• The Future of SEO, PPC & Content Marketing
• 2019 Trends: Mobile, Blockchain, GDPR
• Chatbots, Machine Learning & AI
• Social Advertising & Video Marketing
• Data Driven Optimization & A/B Testing

With breakout sessions, workshops and tutorials, vertical-focused content and high-powered networking opportunities, this is set to the Growth Marketing event of the year.
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Vasil Azarov, Founder of Growth Marketing, says, ‘This year’s Global Growth Marketing Conference looks set to be our most impactful yet, with a great variety of speakers, sessions and networking opportunities lined up. It’s a must-attend event for anyone looking to grow their business and will set up our attendees for a great 2020 full of growth.’

Keynote speakers confirmed for the event include, among many others:
• Anya Cheng, Product Management, eCommerce Lead, Facebook
• Ken Rudin, Head of User Growth & Analytics, Google
• Ali Wiezbowski, Head of Driver Engagement, Product Marketing, Uber
• Ben Kaplan, Founder & CEO, PR Hacker
• Larry Kim, CEO & Founder, MobileMonkey
• Amrita Damani, Mobile Marketing Leader, Intuit

Enjoy talks and discussions including:
• The Evolution of Growth: Hard-Learned Lessons from the Trenches of Facebook, Twitter, & Wealthfront
• Your Step-by-Step Guide: Proven Best Practices for Getting Product Launches & CX Right
• The 3 Unicorn Growth Channels You Simply Have to Start Using – Today
• The Best Growth Channels You’re Not Using: Why Amazon Alexa, Google Home & More Will Revolutionize Your Business
For further information and to buy tickets, visit: www.growthmarketingconf.com

Tickets range from $950 for a one day pass through to $3,250 for a two day, all access VIP pass. Offers available for early bird bookings.

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