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SEO Support for Small Businesses


Businesses of all types have suffered recently with the impact of the totally unprecedented Coronavirus pandemic. Sales have dropped dramatically on the high street with customers staying at home where possible.

This has driven sales online in most industries. Businesses who already trade primarily online have been given an advantage, while traditional high street shops with little or no online presence have struggled. These businesses have been forced to adapt their services to be able to take orders online or perhaps start a local delivery service to keep their customers.

Starting out online and marketing a website takes time to do yourself, which unfortunately some small businesses don’t have the luxury of. Digital marketing and search engine optimisation needs a strategy and a skilled approach to get businesses ranking high on Google and other search engines.

At Studio 36 Digital, we know the struggles small local businesses have been facing, and we want to help.

We have launched our new initiative to help small local businesses increase their web presence and bring new customers to their website.

On a limited basis, we will be offering Low Cost SEO (Search Engine Optimisation) services to small businesses, suffering from the COVID19 pandemic. This is available to UK and USA businesses only.

We hope this offer of help will enable more smaller businesses to continue trading through these tough times and beyond.

Please get in touch with us today if you feel we could help you.

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Virgin’s unethical business practices against small start ups and non-profit foundations


When it comes to big business versus small business, the deck is, and always has been, heavily stacked in favor of the giants, makig sure it stays that way. Yes, there will always be David and Goliath stories held up as the reason for hope in these battles, but reality dictates that they are almost insurmountable obstacles in the path of a small entrepreneur.

There is, however, a more insidious and corruptive side to the competition that few, if any, really see or understand at all. The legal teams.

Companies like The Virgin Group and Sir Richard Branson retain the type of law firms that see no ethical issue in destroying anything and anyone on their way, no matter the cost, the merits and the human lives and dreams destroyed along the way.

Take billing, for example. Virgin Enterprises uses Norvell IP and A. A. Thornton, type of companies that sees fit to charge by the half hour for anything that they do, including a single phone call, running up bills of around $300 per call. Yes, you read that correctly…$300 PER CALL! Equally absurdly, they charge the same to write a letter, to attend a meeting or to send an email!

Ok, so Virgin and Sir Richard is worth billions, they can afford these costs and who cares? It’s their choice and their wallet, right?

Well, no. They make their pray pay for it.

The thing is, as the relentless (and oftentimes frivolous) stream of trademark infringement lawsuits are filed across the globe, those costs are, almost exclusively borne not by Virgin, but by the small business that they are making their claim against.

Take the case of Wyoming start-up, VIRGINIC LLC. Virgin decided, as they have done on so many occasions in the past, that they were unhappy with the UK Intellectual Property Office awarding VIRGINIC LLC their own brand trademark “VIRGINIC”. For a little context, let’s not forget that this is the same company that sued a Virgin Olive Oil producer, the TV show “Jane The Virgin” and even a Non-profit Educational Foundation, “Las Virgenes” for children, staffed entirely by volunteer parents! If you’re like most people, this alone can leave anyone speechless. Clearly, Virgin is not afraid to throw their litigation budget around even against non-profit children care foundations.

So, Virgin took umbrage to the idea of a company VIRGINIC LLC, regardless of the fact that the UKIPO had already awarded their trademark for their name to them. Virgin attacked and yet again the UK courts decided that there was no case to be heard and VIRGINIC should keep their own trademark.

Virgin lost the case, and the subsequent appeal, with VIRGINIC being awarded the princely sum of £300 in costs, and that, in any sensible judicial process, should have been that. However, Virgin’s lawyers managed to get the UK High Court of Appeals to agree to review the appeal of the case which, upon doing so, intrestingly awarded in favor of Virgin this third time around.

And here is the fun part; When VIRGINIC, a small “David” went up against the behemoth “Goliath” of Virgin and managed to not only show that common sense is still alive and well in some legal systems, but managed to do it on a shoestring budget, whilst a mammoth task and stupendous result given the odds, it appears that the ultimately necessary penny-pinching that all start-ups are likely to be forced to adopt, is the largest chink in their armor.

The reason for this is simple: Virgin lose and the judge awards costs in the order of £300 to the start-up. £300 which Virgin never actually saw fit to pay, regardless of the fact that they spend so much time in courtrooms arguing that their rights are being infringed upon and crowing for justice. This in itself is a pointer towards where this all goes wrong. You see, they cry foul and plead for justice as if the courtroom is a sacred place where all shall find their truth. In reality, when that truth is contrary to their opinion, they simply disregard the orders of the court and find somebody else to cry to.

Now, what happens when, at the third time of asking, they manage to find themselves a “friendly” judge? Well, their costs are awarded against VIRGINIC in the sum of…

Ready for this…?

£33,000 + £10,000!
With no right to appeal any further, conveniently.

So, Virgin “loses” and the bill is £300. I would guess that the lawyers charging $300 to make a phone call would probably be happy to pay that off themselves with the cash that they dropped down the sofa last night. However, when VIRGINIC loses, all those cups of coffee that the world’s most expensive secretaries were making suddenly add up to a sum of £43,000, so exorbitant, so utterly defiant of anything even approaching a reality that is in any way sustainable, that all suddenly becomes so very clear.

Virgin and, more importantly, Virgin’s lawyers LOVE finding random reasons to drag volnurable, small businesses (and apparently non-profit foundations too) into a courtroom because it is a no-loss situation for them. They literally don’t even bother paying the measly costs generated if they lose (Virgin pays) whilst running up such absurd bills themselves that, if they win, the small business is basically financially crippled to the point where it either ceases to exist or exists only for the purposes of paying off the legal bills. Small educational foundations like “Las Virgenes” for children, staffed entirely by volunteer parents are a no match with this malice legal practice backed by deep pockets of Virgin.

Is there hope and a happy ending here? VIRGINIC is well off its knees trying to write one as we speak. Keep your fingers crossed and maybe the Wyoming case will prove more uncorrupted justice system in the US than the UK one.

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Social Media Marketers host FREE Bounce Back Marketing Webinars for small businesses


Free events, networking, and mastermind with marketing expertsPeterborough, May 18th — From 2-4 June, DowSocial, a Peterborough based social media and marketing consultancy will be hosting a series of 15 FREE marketing webinars to help give small businesses the tools and expertise to bounce back from the negative impacts Covid19.

With 100’s over businesses across the UK already signed up this is a not to be missed event jam-packed with useful advice, insight and practical help and support for businesses ready to bounce-back.

The series will feature a range of expert speakers talking about marketing topics including social media, web design, email marketing, event management and marketing strategy.

Notable speakers include leading social media software company Sendible, who will be hosting a Q & A around effective ways to plan and schedule social media. There will be a charity networking event where business owners can network via Zoom and proceeds from the small attendance fee goes to charity.

The final event will be a marketing mastermind where business owners can share their challenges and get feedback and advice from peers and industry experts

Kristian Downer, Director of DowSocial said of this event: “Knowing how to market in a time efficient and cost effective way is more important than ever. We have designed these events to give small business owners the tools they need to survive and thrive in difficult market conditions”

To view the full schedule and to secure your place please visit: –

www.dowsocial.com/bounce-back-marketing-webinars

For more information:

Name: Kristian Downer
Position: Managing Director
Contact Details: kris@dowsocial.com 07747116155

About the Company. DowSocial is a Peterborough based social media marketing company providing marketing training and support across the UK and beyond. Lead trainer Kristian Downer is a Facebook accredited #shemeansbusiness trainer

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Wiggly-Worm-May for bored kids (big and small) and stressed-out parents!


Is the Wiggliest-Worm living in your compost bin?

As we head into another month of lock-down with parents home-schooling, home-cooking and home-entertaining – and the weather taking a turn for its seasonal-rainy-norm… Garantia UK are launching a weekly ‘feel-good’ competition during the month of May to get small kids (and big kids) out into the garden and composting their left-overs, to give the Wiggly-Worms out there a real treat!

With most councils now charging for food and garden waste collection, households – with their finances already stretched – will have to resort to dealing with the scraps and off-cuts themselves. What better way to do this than by composting!

Can you and your children find the Wiggliest-Worms and take a short video?

The Royal Horticultural Society says website views on ‘how to compost’ are up nearly 500 percent and there has been a surge in the purchase of composting bins and materials, which is why Garantia is launching a Wiggly-May, Wiggly-Worm competition, giving away weekly prizes for the Wiggliest-videos sent in during each week.

Record your wiggliest worm, upload the video to share it with us on Garantia’s social sites, and be in with a chance to win £100 worth of vouchers every Friday throughout May 2020!

People of the UK are composting more of their garden waste than ever before. It’s great for the environment and great for our Wiggly-Worm friends! Give your children something to focus on in the rain (in between homeschooling lessons of course!). Find those Wiggly-Worms and share them with us.

It’s a great opportunity to teach your children about the benefits of garden worms. Worms play an important role in the recycling of organic waste. They help to turn food and garden waste into the soil that is full of nutrients, which is great for your plants.

Get involved today! Get your phone out, get your raincoat on, get out in your garden, and go find some Wiggly-Worms. Shoot a quick video, upload it to your favorite social media platform, tag @GarantiaUK and be sure to mention #WigglyMay for your chance to win £100 voucher to spend on your garden. Someone will win a voucher every Friday throughout May 2020.

Here is the launch video: https://bit.ly/WigglyWormsMay

About Garantia UK: Garantia is a manufacturer of garden composters, water-butts, growing tunnels, raised beds, and garden sundries, all made from recycled plastic. Garantia is dedicated to tackling global warming by using recycled plastic in all products where possible. Throughout the lockdown, Garantia UK is providing a 3-5 day, direct to garden delivery service.

Go to: www.garantiauk.co.uk to find guidance on how to compost materials and get the Wiggliest-Worms in your composting stack.

‘Garantia UK is a trading division of Graf UK Ltd’

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Is Crowdfunding the way forward for small businesses to survive


Banjaraa owner Ajay Sabharwal, famous for his orange horsebox at local events has been forced to close his business during the lockdown. Along with many other event & outside catering businesses, it is heartbreaking to see all the hard work and determination put into their business to be forced to close overnight and many of their summer events cancelled.

Banjaraa now in its second full year of business was set to have the best year yet, fully booked throughout summer. Events included Burghley fine food markets, St Botolph’s on the green, Baston car show, Bourne festival, Langtoft music festival, Rockingham festival, Oundle food festival, Cambridge festival and private bookings for weddings and corporate events.

Ajay spent many hours researching the Crowdfunding initiative and whether it could work for his business to get him through the lockdown and help towards keeping the company afloat. Crowdfunder is creating a new way of working for companies with 100% free crowdfunding during the coronavirus crisis as a part of their #payitforward campaign.

Ajay’s solution is to offer great rewards that people can use in the future, including fantastic offers on Banjaraa’s fat boy Indian wraps by rewarding people with savings on the regular price.

Ajay has also come up with a reward which can be used during this lockdown period where he will teach you how to make the perfect masala. There are some great options for prospective private and corporate clients too. Once this is all over, the corporates might want to thank their employees or customers. This is where Banjaraa can step in – bringing their horsebox to the workplace and serving awesome wraps and rice boxes.

Ajay said: “2020 was set to be our biggest year yet. We were fully booked across multiple events throughout the summer and had begun to scout locations for our new permanent base, the Banjaraa deli. The rapid spread and subsequent lockdown due to this crisis have decimated our income stream, and it’s just been heartbreaking! We are not looking for charity, but assistance to get us through this uncertain and difficult period. As soon as we are fully operational, we will share with you how we intend to pay forward the kindness we’ve received. This is going to be something extra from us and will involve food.”

So far, Banjaraa has had a great start with over 10% of the target already achieved on day one from his local fans and friends. May be crowdfunding with giving rewards is one of the solutions for small businesses who cannot get help exactly when it is needed and who have slipped through the support available.

Whichever reward people choose will directly contribute to Banjaraa weathering this storm. If people can help in purchasing rewards, this will help Ajay sustain Banjaraa over this period. There is no expiry date on the rewards Banjaraa will be paid forward.

https://www.crowdfunder.co.uk/banjaraa-needs-your-support

 www.banjaraa.co.uk

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CROWDFUNDING STARTUP, BEAUTY BACKER, INTRODUCES NEW “COVAID” CATEGORY ALLOWING SMALL BUSINESSES, IMPACTED BY THE CORONAVIRUS, TO COLLECT DONATIONS WITH ZERO FEES.


[Austin, TX]: Beauty Backer today announced COVaid, a new category on its crowdfunding platform. COVaid provides access to zero-fee fundraising for small businesses, entrepreneurs, and startups to keep their businesses afloat as the world fights the Coronavirus and offers a way for communities to support local small businesses.

Beauty Backer is a reward-based crowdfunding platform exclusively for cosmetics and personal care campaigns. To help other small businesses, who may not qualify for other forms of COVID-19 funding, Beauty Backer created a new category and made it accessible to all!

COVaid is a donation-based category on Beauty Backer, open to small businesses, entrepreneurs and startups of all industries – brick and mortar, direct-to-consumer and online. Jacqueline Gutierrez, CEO of Beauty Backer states: “We’ve carved out a very specific place for small business owners to raise funds without paying fees, we don’t want it to be difficult to get the support you need, we want to make it as easy as possible.”

Beauty Backer is not collecting any fees on contributions to businesses made through COVaid, however, Stripe processing fees will still apply. Gutierrez has reached out to Stripe, without response, to partner on this initiative in hopes that they will waive their processing fees.

COVaid allows these businesses to quickly set up a crowdfunding campaign and start collecting donations from family, friends, loyal customers and anyone else who wants to keep local businesses functioning, and serving the community, when social restrictions are lifted. Gutierrez says: “We want to be sure that our favorite hair salon, pizzeria or bakery is ready, willing and able to reopen when all of this is over. That they are able to raise the funds they need and keep 100% of the contributions.”

Campaign creators are verified by Trulioo, an external 3rd party verification company, before they are approved to launch a campaign to avoid potential fraud risks. Contributors should support local businesses or known brands and conduct their own due diligence to ensure safe transactions.

“This is an opportunity to help your neighbors. The longer they go without support, the more likely these businesses will close their doors and never reopen them, we’re trying to prevent that from happening.”  – Jacqueline Gutierrez, CEO – Beauty Backer.

Features and benefits of COVaid include.

  • Dedicated category for businesses experiencing financial hardship as a result of COVID-19
  • Donation only category, no reward creation required.
  • Beauty Backer fees will not be applied to COVaid campaign

COVaid will be available starting March 26, 2020 – July 31st, 2020, for all legitimate businesses in the US and UK. For more information on COVaid, visit covaid.beautybacker.co

About Us: Beauty Backer is a reward-based crowdfunding platform exclusively for early-stage Cosmetic and Personal care brands and entrepreneurs. Our vision is to enable these startups with access to crowdfunding resources, designed for their industry, so they can scale their business while exposing beauty enthusiasts to up and coming, exciting products that align with their values.

Social Media

Facebook – /BeautyBacker

Instagram – @beautybacker

Twitter – @beauty_backer

Linkedin – https://www.linkedin.com/company/beauty-backer

 

#BeautyBacker #COVaid #COVaidsupportSB #SupportSmallBusiness #COVaidforLocalBiz

 

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Is Vitamin P The Entrepreneurship, Small Business, Secret Weapon?


NEW YORK—February 18th, 2020—Morgan James’ new book release, The Book of WHY (and HOW): Discover the Timeless Secrets to Meaning, Success and Abundance by Corey Poirier, tells readers exactly what actions they need to take to dramatically change their career and life for the better. Broken into three sections that examine four specific “why’s”, The Book of WHY (and HOW) is direct and easy to digest, promising readers a clear, step-by-step path to success.

Studies show less than a quarter of all employees are truly engaged and passionate about their jobs. The Book of WHY (and HOW) answers the “why’s” of why people aren’t engaging in what they do and why they don’t pursue their dreams and provides practical action steps for how to begin the pursuit. Relevant and applicable to anyone who is discontent in their career or life in general, The Book of WHY (and HOW): Discover the Timeless Secrets to Meaning, Success and Abundance provides an empowering, inspiring roadmap to developing a life mission, discovering your passion, and ultimately leading a more fulfilled and satisfying life.

The book also reveals the power of what Poirier calls Vitamin P (the P stands for Passion / Purpose). It is the Vitamin he notes we can’t buy in stores but contends it may be the most important Vitamin we’ll ever take. Based on his studies of more than 5,000 of the world’s top influencers and his own experience with “Vitamin P”, Poirier notes that based on his studies, it has the power to decrease anxiety (it helped him finally put his own anxiety to rest), decrease absenteeism, increase energy, well-being and fulfillment – he reveals just how one can access Vitamin P in The Book of WHY (and HOW).

Corey Poirier has spent the last decade interviewing thousands of the world’s most successful and influential people. From his interactions with these impactful leaders and from his own personal career experiences, he’s discovered common themes guaranteed to lead to success and satisfaction. He shares the secrets he’s uncovered with those seeking a life of passion in The Book of WHY (and HOW): Discover the Timeless Secrets to Meaning, Success and Abundance. The book is available at www.thebookofwhy.com (just $0.99 from February 17th – 23rd)

If you would like more information about this topic, or to schedule an interview with Corey Poirier, please call Nickcole Watkins at 516.900.5674.

About the Author:
Corey Poirier is a Multiple-Time TEDx Speaker, Author, Forbes and Entrepreneur Columnist, and an interviewer of High Achieving Influencers, having interviewed over 5,000 of the world’s top leaders over the past decade. Having appeared on CBS radio, Forbes Books Radio, the popular Entrepreneurs On Fire podcast, CTV, CBC, Eastlink TV and many more, Corey is also a highly sought after International Keynote Speaker. He currently resides in Prince Edward Island, Canada.

About Morgan James Publishing:
Morgan James publishes trade quality titles designed to educate, encourage, inspire, or entertain readers with current, consistent, relevant topics that are available everywhere books are sold.

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